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Ron Paul 2012 Presidential Campaign Committee

"Big Dog" +
:30 ad run starting Dec. 5, 2011 in IA and NH.

[Music] Male Announcer: What's up with these sorry politicians?

Lots of bark [barking SFX] but when it's showtime whimpering [whimpering SFX] like little shi tzus. 

You want big cuts?  Ron Paul's been screaming it for years.

Budget crisis?  No problem.  Cut a trillion bucks year one.  That's trillion with a "t."

Department of Education?  Gone. 

Interior, Energy, HUD, Commerce.  Gone.

Later bureaucrats.  That's how Ron Paul rolls.

Want to drain the swamp [drain SFX]?  Ron Paul.  Do it.

Paul (voiceover): I’m Ron Paul and I approve this message.


Notes: This is one of the most creative ads of the cycle thus far.  In addition to displaying excellent graphic design work, the ad effectively communicates the message that, unlike other candidates, Ron Paul will implement major cuts if elected.

According to the press release:

The spot contrasts establishment Republican candidates unwilling to make difficult choices on spending cuts and debt reduction with the sole candidate whose bite on such matters equals his bark: Ron Paul. 
 
In particular the ad informs viewers about major provisions of Ron Paul’s “Plan to Restore America” including his proposal to cut $1 trillion from the federal budget in year one of a Ron Paul presidency, and his proposed elimination of the U.S. Departments of Commerce, Education, Energy, Housing and Urban Development, and Interior.
 
“This ad is fun and energetic, yet the issues it focuses on are grave and weigh heavily on the minds of voters across America.  Through this ad we continue to argue that Ron Paul is the only candidate with a serious economic plan to end out-of-control federal spending, reduce the debt, and curtail government activism that hampers economic growth,” said Ron Paul 2012 National Campaign Chairman Jesse Benton.