Romney for President June 2012 Videos
The Romney campaign continues to use videos primarily to hit President Obama on his economic record. It started the month with "Symbol of Failure" on Solyndra. From "Dismal"/"Deprimente" through "Looks Like A One-Term Proposition" and "Our Time" to "Recover Our Country" and "Since He's Been Gone" little is said about what former Gov. Romney would do as president. "American Strength - North Carolina" does include some rhetoric, but that is about all. Following the Supreme Court's ruling on the Affordable Care Act/Obamacare, the campaign responded quickly with "Day One, Job One: #FullRepeal." The campaign also produced a couple of non-campaign theme videos. "Raising the Flag" features citizens (but not Romney) talking about what the flag means to them, and "Father's Day" shows the five Romney sons talking about Romney as a father; as with the "Mother's Day" video, candidate Romney does not talk about his father, which from a voter's view might be more useful.
The Romney campaign started the month in videos with some fairly formulaic attacks highlighting negative statistics on Obama's economic record. In the latter part of the month, the campaign issued several videos which put faces on the statistics--"A Few of the 23 Million" (May 15) and "Stories from the Obama Economy" (May 23) as well as "A Few More of the 23 Million" (May 17). In a counterattack to attacks on Romney's work at Bain, "Not Even Half" hits Obama for giving money "to companies like Solyndra that are linked to big Obama and Democrat donors." The Mother's Day video is interesting in that it focuses on Ann Romney, providing no insights on the candidate; by contrast in the Obama campaign's Mother's Day video the Obama talks about his mother and upbringing. A second Ann Romney-centered video ties in to World Multiple Sclerosis Day. With the exception of a video on Cuban Independence Day, in which he appealed to the Cuban American constituency, there is scant evidence of ideas, policies, or what Romney is for.
In April Romney became the presumptive nominee. Only seven Romney for President videos were noted, and astoundingly none of them say anything about Mitt Romney or his views; five were attacks on Obama and two focused on Ann Romney.