Blog Ads—General Election

Campaigns run ads on popular blogs and news sites to drive traffic to their websites and for fundraising.   Ads can be targeted with considerable specificity.  Frequently one finds them on political blogs and on news sites.  Blog ads come in different sizes and shapes (leaderboard, big square, half page, rectangle).  Some are animated so that the text and graphic elements come together into the final design, others are animated GIFs which cycle through, and others change when the mouse rolls over them.  A campaign can run the same ad over an extended period of time at the risk of it becoming stale, or it can produce a stream of new designs. 
 
With assistance from Mike Dec, 4president.org.