Buyology, Inc. Conducts
Innovative Research Into Voter's Deeper Non-Conscious Feelings
Reveal: Romney is the Biggest Threat to Obama;
Palin Dominates 35 and Under Republican Voters; Obama is the Coolest
Sept. 15-20, 2011. N=1875 American adults nationwide
NEW YORK, Oct. 4, 2011 /PRNewswire-USNewswire/ -- Buyology, Inc. the leader in the field of neuro-insight
research on consumer behavior released a report on the presidential
candidates today with surprising results.
Between September 15-20, 2011, Buyology
polled 1875 people -- nearly three times the usual polling sample group
-- using non-conscious preference on both who they would vote for in
several scenarios and also on their emotional reactions to the
Age Demographic Findings:
Republican and Republican-leaning voters ages 35 and under would
vote Sarah Palin into the White House if the election were
the under 35 Republican voter set, Palin is the Most Trusted candidate,
the candidate that will create the Most Jobs, and the Most Cool
To 35 and under Democrats, Palin comes in second as the candidate
they feel will create the most jobs.
Across the general electorate, under 35 voters elect Obama,
followed by Paul and Palin.
If the Republican primary was held today, Romney would
win. However, if the Presidential Election was held today between
Romney and Obama, Obama would win.
Palin beats Bachmann in nearly every category, across voter
The candidate Americans feel is the least likely to
create jobs: Bachmann.
The candidate Americans feel is the most cool: Obama.
The candidate Americans feel is the most frightening: Palin
Standard political polls survey a random group of voters on who
they will vote for and what they think about specific bills, but they
don't measure how voters feel about the candidates. In addition
to the usual polling questions, Buyology
used a widely accepted and proven tool to assess voters' non-conscious
reaction to the current and potential slate of candidates.
"There are profound differences between what people say and what
they feel," says Gary Singer, CEO and co-founder of Buyology,
Inc. "This cutting edge measurement is akin to what actually
happens when the curtain is closed and people are voting."
The methodology used to access non-conscious preference is Latency
a well-documented and accepted approach. To produce this research,
Buyology has used Latency Response in conjunction with proprietary
software technology to assess level of conviction to a choice.
Leveraging the unparalleled experience garnered at McKinsey,
Interbrand, GlaxoSmithKline, and Yahoo!, BUYOLOGY, INC.
launched in 2009 following the release of Martin Lindstrom's New
York Times bestseller, "Buyology: The Truth and Lies About Why We Buy"
(Random House). Buyology has served global leaders in consumer
products, media, pharmaceuticals and technology and is internationally
recognized as a thought leader in driving marketing insight and
effectiveness, Buyology has been cited and covered in Forbes, Fast
Company, The New York Times, among others.
utilizes its global neuroscience database to develop rigorous tools
that bridge science and business so as to provide a provocative and
proprietary understanding of consumer decision-making and brand