header graphic

Repubilican National Committee

"Hope Isn't Hiring" +
  0:54 web video from April 4, 2011, tie in with Obama re-election announcement.

[Music] Male Announcer: Lights, camera, action.  You’ve been enjoying yourself.  But now it’s time to make them love you again.  You’re cool.  Calm.  Collected.  You’ve always gotten what you wanted.  But was it ever what we wanted? We need jobs.  We need leadership.
 
    CHYRON: 8.8% UNEMPLOYMENT
 
Male Announcer: Yet, you do nothing as we pile up debts we can’t afford.
 
    CHYRON: NEARLY 3 MILLION JOBS LOST
 
Male Announcer: It’s like you don’t even get it.
 
    CHYRON: $14.2 TRILLION NATIONAL DEBT
 
Velma Hart: And I’m one of your middle-class Americans.  And quite frankly, I’m exhausted.  I’m exhausted defending you, defending your administration, defending the mantle of change that I voted for.
 
Male Announcer: We hoped. And you hoped.
 
Obama: My hope is…My hope is…My hope is…
 
Male Announcer: But hope isn’t hiring.
 
    CHYRON: $5 GAS. NATIONAL DEBT. OIL DISASTER. JOBS LOST.
 
    CHYRON: HOPE ISN’T HIRING. DONATE AT GOP.COM
 
ON SCREEN DISCLAIMER: Paid for by the Republican National Committee. Not authorized by any candidate or candidate’s committee.


Notes: Opens with a rapid fire montage of images (including scene of Obama filling in NCAA brackets).  The ad use several visual effects on Obama.  A high quality B&W image or images of Obama are shown in quick succession or morphing so that only the lips seem to move.  This strange effect is repeated four times during the video.  Another effect is the repeating of "My hope is" with progressively closer shots of Obama.