Dogs Against Romney
Dogs Against Romney
http://www.dogsagainstromney.com/
One of the more creative anti-Romney efforts is Dogs Against Romney.  Scott Crider, a digital creative director, social media strategist, interactive marketing specialist, professional blogger, and professional speaker from Gulf Shores, AL, started the Dogs against Romney blog in June 2007.  (Hi. I'm Rusty.  Mitt Romney is mean to dogs. Help me get my message out).  Crider reported that he received over one million visitors in ten days.  This cycle he has produced merchandise including buttons, bumperstickers, tee shirts, mugs and yard signs and is even has coordinated on a book and a mobile game.
 
July 24, 2012

New Mobile Game for iPhone and iPad to Satirize Mitt Romney’s “Dog-on-Roof” Incident
The Crate Escape: Seamus Unleashed game is a new mobile game designed to be fun and to communicate a positive social message. It combines humor, satire and fun gameplay to engage players in promoting kindness to animals and humans alike.
 
Dallas, Texas
Censault™, a digital publisher of connected games and applications for mobile devices, announced today the planned release of The Crate Escape: Seamus Unleashed game. Designed to be both fun and to communicate a positive social message, the game features Seamus, the now-famous Irish Setter, and satirizes presidential candidate Mitt Romney’s notorious “dog-on-car-roof” incident.

Censault allied with Watchdog Interactive, LLC, owned by Scott Crider and Morgan Robinson-Crider, the founders of Dogs Against Romney, to promote and market the game. “We have over 65,000 passionate supporters in Dogs Against Romney whom I know will love this game,” Crider said. “In addition to being fun and hilarious, it raises awareness about a shocking incident of animal cruelty.”

The Crate Escape: Seamus Unleashed game will launch to the public as a free download for the iPhone and iPad on “National Dog Day,” August 26 – one day before the Republican National Convention.

“We believe this game is the first serious offering in an exciting new genre of games that are designed to be fun enough to engage large numbers of players in learning and sharing positive social messages,” said Jim Chase, Chief Product officer at Censault. “In the era of consumers being able to skip ads on TV, these games provide non-profits, activists, and socially-conscious brands an exciting new way to engage people in helping to change the world.”

The Crate Escape: Seamus Unleashed game plans to offer upgrades and in-game purchase opportunities that will let players help raise funds for important causes ranging from breast cancer research to veterans causes and more.

“We have ambitious goals for 2013 and beyond,” said Andy Berryman, Chief Marketing Officer of Censault. “Several more games are in the pipeline.”

The Crate Escape: Seamus Unleashed game is planned for release on August 26, with updates in September and October. People interested in following the game’s development and promotional opportunities should “like” the game’s Facebook page at www.Facebook.com/CrateEscapeGame

Press inquiries:
For Censault:
Andy Berryman, Chief Marketing Officer, Censault

For Watchdog Interactive:
Scott Crider, Founder of Dogs Against Romney
May 15, 2012
Dogs Against Romney Coordinating with Touchstone/Simon & Schuster on Launch of New Book, DOG ON THE ROOF! On the Road with Mitt and the Mutt
 
Dogs Against Romney will be coordinating with Simon & Schuster next month to help with the launch of the new book, DOG ON THE ROOF! On the Road with Mitt and the Mutt by political satirists Bruce Kluger and David Slavin, with illustrations by Colleen Clapp.
 
Touchstone/Simon & Schuster began notifying media today of the book’s impending release, saying, “they were the typical American family on a typical American road trip – Dad behind the wheel, Mom in the passenger seat, their five adorable kids piled in the back seat. And, of course, their beloved dog strapped to the roof. Wait…what?”
 
Scott Crider, founder of the grassroots phenomenon Dogs Against Romney, was contacted by representatives of the publisher last month, who asked him if he would help promote the book via social media. “I am delighted to help promote DOG ON THE ROOF,” Crider said, “because it provides a hilarious look at a character-illuminating issue about Mitt Romney.”
 
In June, when the book is released to the public, Dogs Against Romney will be offering its more than 53,000 Facebook page members the opportunity to win free copies of the book and other promotional items.
 
“It’s a testament to not just the public’s continuing interest in this story,” Crider said, “but to the growing influence of the Dogs Against Romney community. They contacted us because can have a big impact on this book’s success.”
 
DOG ON THE ROOF! On the Road with Mitt and the Mutt chronicled by political satirists Bruce Kluger and David Slavin, and cleverly illustrated by Colleen Clapp, will be available from Touchstone / Simon & Schuster June 19, 2012. It is the inside (well…overhead) look at the Man Who Would Be President and the wild ride that’s sweeping – and bewildering – the nation.



Ed. Note. Scott Crider was not the only one to pursue this theme.  In March 2012 Mitt is Mean - The Animal Lovers Against Romney Committee super PAC formed (chairman Neil McCarthy).  According to the mission statement: "Mitt is Mean is a group of animal lovers and pet owners who want to make the case against the coldblooded and calculating Wall Street CEO.  We will fight a targeted online campaign against Romney in the battleground states focused on Romney’s indifference to the suffering and pain of Seamus and Americans families." Crider endorsed the effort in June.
June 9, 2012
DOGS AGAINST ROMNEY FOUNDER ENDORSES MITT IS MEAN SUPERPAC 

Boston, MA-Today, the founder of Dogs against Romney, Scott Crider endorsed the SuperPAC, Mitt IS Mean. Crider will also serve as a volunteer adviser to the SuperPac. 

Dogs Against Romney is a national group of pet lovers who believe that Mitt Romney’s abuse of his dog Seamus is a window into the GOP nominee’s soul. You may have heard the story. In 1983, the Romney family took a vacation and drove 12 hours to Canada from the Romney mansion in Massachusetts. During the entire trip, the family’s Irish setter, Seamus was exiled to a crate strapped on top of the station wagon. When Seamus answered the call of nature and rained on the Romney parade, mean Mitt hosed the car and poor Seamus down. 

“Dogs against Romney is a pack, not a PAC” said Crider. “Our members are eager to do more and need a PAC they can support. I decided to get behind Mitt is Mean because the group has been working around the clock to focus attention on Romney’s cruel indifference to people and pets. If he treated his family dog that way how do you think he’ll treat people he doesn’t know.” 

Marty Dunleavy, a senior adviser to Mitt is Mean stated that he was “happy to have Scott Crider and Dogs against Romney on board because we both want to expose Mitt Romney for the mean spirited guy he really is. The GOP presidential candidate has already made it clear that he doesn’t care about the problems of poor people, homeowners and working families.” Brad Bannon, spokesman for Mitt is Mean pointed out that “Romney is the guy who put his dog in a crate on top of a car for 12 hours, likes to fire people, bullied a prep school classmate and supports the GOP Mean Machine budget which cuts federal aid for prenatal care.” 

 #30 

Mitt is Mean is a group of animal lovers and pet owners who want to make the case against the cold blooded and calculating corporate CEO. MIM will fight a targeted online video campaign against Romney in the battleground states focused on his indifference to pain and suffering.