FOR IMMEDIATE RELEASE:
October 25, 2011
Obama for America
Campaign Launches Greater Together
CHICAGO – Obama for America announced today the
launch of “Greater Together,” a campaign initiative designed to engage
young Americans between the ages of 18 and 29.
Greater Together is an arm of Operation Vote,
whose mission is to expand the electorate and to maximize participation
from crucial constituencies – including young Americans.
President Obama kicked off the launch with a
sharable video asking young people to get involved once again in the
political process and to help him finish what they all started
together. The campaign also launched its website for young people
Young Americans shattered records in 2008 with the
highest youth voter turn-out in American history. Greater
will build on this by working across campaign departments – from
digital outreach, to grassroots organizing and voter registration
efforts — to target new voters and return voters, including high
school, college and non-college youth and young professionals.
“Young Americans made a game-changing impact in
2008 and their participation in 2012 will be a defining issue in this
campaign. Young Americans know that we can’t cut our way to
and that the best way to restore economic security for the middle class
and to keep America competitive is to build an economy that is built to
last where we out-innovate and out-educate the rest of the world, ”
said campaign manager Jim Messina.
Leading this effort will be National Youth Vote
Director, Valeisha Butterfield-Jones, and National Youth Vote Deputy
Director, Eric Zoberman (bios below).
Valeisha Butterfield-Jones has developed and led
award-winning programs targeting American youth for national non-profit
organizations and Fortune 500 companies for more than a decade.
the Founder of the Women in Entertainment Empowerment Network and
served as the Executive Director of the Hip-Hop Summit Action Network,
a national non-profit organization focused on voter education,
registration and GOTV programs for young adults 18 - 35 years of
From 2009-011 she served in Department of Commerce as the Deputy
Director of Public Affairs for the International Trade
Butterfield-Jones is a North Carolina native and graduate of Clark
Atlanta University. Follow her on Twitter at @valeisha.
A Chicago native and veteran of the 2008 campaign,
Eric Zoberman, joined then Senator Obama's Iowa Caucus team in June
2007, shortly after graduating from the University of Maryland.
traveled the country working in Field and Press during the Primary and
was the Field Director for St. Louis County, Missouri during the
General Election. Following President Obama's inauguration, Eric
tapped to lead United We Serve, the new administration's national
service initiative. During the 2010 election cycle, Eric followed
passion for organizing students in his capacity as Field Director for
Rock the Vote, a non-profit, non-partisan organization that fosters
civic engagement amongst new voters. Follow him on Twitter
Obama for America Press Office