|Sept. 15, 2010--DNC Chairman Tim
Kaine launched a new look for the Democratic Party in an event at The
George Washington University, including a new logo and website.
DNC Creative Director Luke Fleischer said the new look is designed to
"honor the party's history but also be very forward looking." The
new logo, a light blue letter "D" inside a darker blue circle
replaces the old DNC with stars and stripes design, in use since the
1990s. Kaine emphasized the new tools available at the
website. The new website is "geared towards personal local
action." The local experience is evident in the top part of the
site, where state and congressional candidates automatically come up
based upon the user's local IP address or by entering one's zip
code. Social media are integrated right across the middle of the
|Cynics might question the
party's rebranding less than two months
before the mid-term elections, when conventional wisdom suggests
Democrats are headed for significant setbacks, but the redesign has
been in the works for months and does offer a fresh, less-crowded
look. "It wasn't about trying to redefine
ourselves so much as hone in on who
we are," stated Fleischer. Fleischer said the new website is
to be "clean, simple [and] get you where you need to go." "We tried to
really strip it down," he said.
|DNC New Media Director Natalie
|DNC Creative Director Lucas
| Much of the work on the
redesign was done in house at the DNC; the New York marketing and
communications firm SS+K also contributed to the effort.
|Many GW College Democrats
attended the event. Josh Altman, president of the group said the
new look "really reflects the dynamism of the Democratic Party."
New and Improved
The DNC is not the only party to introduce a new look and new logo in recent months. In July 2010, the Ohio Republican Party introduced a new website and a logo that is "forward-thinking, cutting-edge, confident." >
The RNC website, which was in beta form for many months, officially launched on August 6. It has an elephant in the "O" logo, but that design does not seem to have made a wider appearance.
Websites of the Political Parties
© 2010 Eric M. Appleman/Democracy in Action. All rights