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The flat economy posed a major challenge to President Barack Obama
as he sought a second term. Republicans hoped to make Obama a "one-term
president," and to challenge him GOP primary voters settled
on former Massachusetts Gov. Mitt Romney. The general election
appeared close, but incumbency advantage and Obama's unprecedented,
sophisticated campaign, combined with unforced errors by Romney, and
changing demographics carried the day for the President. Obama won by a
margin of 332 to 206 electoral votes, defeating Romney by 51.0% to
47.2% of the 129.1 million votes cast in the presidential race. The
Center for Responsive Politics estimated spending on the long
presidential campaign totaled $2.6 billion, including about $1 billion
by each of the campaign/party committees and $528 million by outside
organizations that report to the FEC. [FEC Commissioner Ellen Weintraub
estimated overall spending on races in the 2012 election at $7
billion]. As Republicans maintained control in the House, and Democrats
in the Senate, the net outcome was seen as a status quo election.
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Copyright © 2010, 2011, 2012, 2013 Eric M. Appleman/Democracy in Action. All rights reserved.
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