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Obama for America

"JoinObama.com: Building an Organization - (888) 705-0046" +

:30 ad run on cable in Iowa starting Nov. 28, 2011.

Obama (voiceover): I'm Barack Obama and I approve this message.

Obama (to camera): I need you to do me a favor.  It will only take a minute. 

The 2012 campaign is underway.  The outcome will depend not on what I do, but on what you do, starting right now.

Call the number on your screen or visit JoinObama.com to help build our campaign in your community.  It's up to you to fight for the values we all share.

Don't sit this one out.  I'd love to see you out there.

[Music]

"JoinObama.com: Building an Organization - (888) 705-0047" +

:30 ad run on cable in Iowa starting Nov. 28, 2011.

Obama (voiceover): I'm Barack Obama and I approve this message.

[Music] Obama (to camera): It starts with one person making a decision that things need to change, and they're going to help change them.  That person finds another person who shares their values.  They go out and find a few more, and before long neighborhoods come together, communities organize, a movement builds.  It all starts with you making a decision to get involved.  Because we've got so much more to do.

Call the number on your screen or visit JoinObama.com to let me know you're in.


Notes: The Obama campaign's first TV ads made a very low key appearance, first noted by an NBC News reporter's Tweet.  The Obama campaign is very much into metrics, and this is clearly a test of two ads.  The -0047 ad seems considerably more effective; upbeat music runs throughout, and the content of Obama's message is stronger (in the 0046 ad the message kind of peters out and the music is tacked on at the end).

RT @Decision2012: MT @AlexNBCNews: The new Obama ads I've been seeing in Iowa on cable today:
http://www.youtube.com/watch?v=xaU_pE0fv-s  & http://www.youtube.com/watch?v=8HwvnR1tuBI #decision2012