- Campaign Ads « Ron Paul 2012 Presidential Campaign Committee
Ron Paul 2012 Presidential Campaign Committee
"Believe" +
:60 ad run starting Jan. 2, 2012 in broadcast and cable television
statewide in NH, and
on broadcast television in the greater Boston market.
[Music]
Man: America is in
trouble.
Woman: Washington
is a disgrace.
Man 2: Government
has become too big; it's over taxing, overspending.
Man 3: We need to
change direction.
Woman 2: We really
need change.
Woman 3: We can't
afford to make the same mistakes we've made in the past.
News announcer audio
(Chris Wallace): ...Mitt Romney's reputation as a flip-flopper.
News announcer audio:
...he
went
the other way when he got paid to go the other way.
Romney: ...there is
need for economic stimulus.
Male voice: It's
about serial hypocrisy.
Man 4: This
election is about trust.
Male voice: There's
been one true consistent conservative candidate and that's Dr. Ron Paul.
Unidentified man on TV:
Ron
Paul
has been so consistent from the very beginning.
Another unidentified man
on TV: He seems like a more honest candidate.
Another unidentified man
on TV: He tells the truth about what he believes whether you
like it or not.
Man 5: He's never
once voted for a tax increase, never once voted for an unbalanced
budget.
Woman 4: Ron Paul's plan is bold,
cuts five departments; it's what we need.
Man 6: When he says
he's going to cut a trillion dollars in the first year, I believe him.
Woman 4: if you
don't like how things are going and are tired of politicians, he's
something different.
Faces: Ron
Paul. Ron Paul. Ron Paul. Ron Paul.
Man 7: Ron Paul is
the one we've been looking for.
Paul (voiceover): I'm Ron Paul and I approved this message.
Notes: The "chorus" of voices approach, very professionally done. According to the press release:
The ad
features
prominent Granite State surrogates such as political activists and
leaders including state Sens. Andy Sanborn (R-Henniker) and Ray White
(R-Bedford), both of whom have endorsed Ron Paul for the presidency.
A key feature of the ad is New Hampshire politicians and luminaries
condemning the outsize growth of the federal government – calling is
“overtaxing” and “overspending” – alongside declarations that the
upcoming election is about trust. The ad then presents Ron Paul
as an honest and consistent candidate, and
the sole alternative to flip-floppers responsible for the costly
mistakes of the past. The ad also showcases, in the words of its
subjects, the strengths of Ron Paul’s ‘Plan to Restore America.’
“Ron Paul is surging in New Hampshire and is in it to win it. We
have a first-class organization and tremendous support from a state
where his message of personal and economic liberty resonates
well. This ad will serve as the closing argument for why Ron Paul
is the only authentic conservative in this race, and the only one
capable of bringing authentic change to Washington,” said Ron
Paul
2012 National Campaign Chairman Jesse Benton.