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"Values" +
:30 ad run starting Nov. 9, 2011 on broadcast and cable in Iowa.

[Music] Perry: As the son of tenant farmers from the West Texas town of Paint Creek, I learned the values of hard work, faith and family.  

I took those values with me when I served our country as a pilot in the Air Force. I returned home to farm and ranch with my father and married my high school sweetheart. The values I learned served me well as Governor of Texas, and will continue to guide me as President.

I'm Rick Perry and I approve this message

Notes: From the press release...

"Americans have made it clear they want a leader with the values and principles that will reverse the current trajectory of our struggling economy and intrusive federal government," said Perry campaign communications director Ray Sullivan. "This new ad underscores Gov. Perry's background as a principled leader, whose rural upbringing, service in the U.S. Air Force and experience as a farmer helped mold the values and principles that have guided his leadership over the course of two decades as a public servant. He is the candidate our nation needs to shake up Washington and get our nation working again."