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Obama for America

"First Law" +

:30 ad from June 21, 2012 run in CO, FL, IA, NV, NC, OH and VA. 

[Music] Female Announcer: The son of a single mom.

Proud father of two daughters.

President Obama knows that women being paid 77 cents on the dollar for doing the same work as men isn’t just unfair, it hurts families.

So the first law he signed was the Lilly Ledbetter Fair Pay Act to help ensure that women are paid the same as men for doing the exact same work.

Because President Obama knows that fairness for women means a stronger middle class for America.

Obama (voiceover): I'm Barack Obama and I approve this message.

Notes: According to the press release, this ad is...

"the first in a series of television advertisements that highlight President Obama’s commitment to issues important to women and their families.  The new ad – “First Law” – illustrates President Obama’s belief that hard work should pay off for all Americans.  That’s why the first bill he signed into law was The Lilly Ledbetter Fair Pay Act, which helps ensure women can fight for the same pay as men for doing the same work.  President Obama knows that equal pay for women means a stronger middle class for America."