header graphic

Obama for America

"Worried" +

:30 ad from July 31, 2012 run in CO, FL, IA, NV, NH and OH. 

[Music] Male Announcer: You watched…and worried.

Two wars.

Tax cuts for millionaires.

Debt piled up.

And now we face a choice.

Mitt Romney’s plan?

A new $250,000 tax cut for millionaires.

Increase military spending.

Adding trillions to the deficit.

Or President Obama’s plan?

A balanced approach. Four trillion in deficit reduction.

Millionaires pay a little more.

Obama (voiceover): I'm Barack Obama and I approve this message because to cut the deficit we need everyone to pay their fair share.

Notes: This may the first ad in which Obama directly addresses the deficit.  Possibly the many Crossroads GPS attack ads on the deficit are having an effect.  It is also interesting that the ad is only being run in six states.


According to the press release, the ad...

highlights the clear choice for voters between Mitt Romney and President Obama’s plans to handle the deficit. Mitt Romney’s would add trillions to the deficit with a $250,000 tax cut for millionaires and an arbitrary increase in military spending not tied to our security needs. On the other hand, President Obama’s balanced plan cuts the deficit by more than $4 trillion through spending cuts and reforms and ensuring everyone pays their fair share, while still making investments in the things we need to grow our economy, like education, clean energy and innovation.  The President’s deficit reduction plan is part of his vision to build an economy meant to last.