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Obama for America

"Determination" +

:60 ad from Oct. 23, 2012 run in CO, FL, IA, NV, NH, NC, OH, VA and WI.

[Music] Obama (voiceover): There’s just no quit in America…and you’re seeing that right now. 

Over five million new jobs. 

Exports up forty one percent. 

Home values...rising.

Our auto industry…back.

And our heroes…are coming home.

We're not there yet...but we’ve made real progress and the last thing we should do is turn back now.

Obama (to camera): Here’s my plan for the next four years: Making education and training a national priority; building on our manufacturing boom; boosting American-made energy; reducing the deficits responsibly by cutting where we can, and asking the wealthy to pay a little more. And ending the war in Afghanistan, so we can do some nation-building here at home.  That’s the right path.

So…read my plan, compare it to Governor Romney’s and decide which is better for you.

It’s an honor to be your President, and I’m asking for your vote…so together, we can keep moving America forward.

Obama (voiceover): I’m Barack Obama and I approved this message.


Notes: It is nice to see a positive ad with the candidate talking to the camera/audience about his plans.  (The first 21 seconds of the ad are Obama voiceover with stock footage and the rest is Obama to the camera).  The ad ties in with the 20-page booklet the campaign released on the same day.  More of this type of ad and less of the Romney attack might help his campaign; there are quite a few big questions he has not addressed much to date in the campaign such as how he'll move beyond partisan gridlock, implementation of the health care law, and so forth...

According to the press release on this ad...

In a new 60-second television advertisement, Barack Obama speaks directly to the American people about how far we have come over the last four years –and how much work there is left for us to do.  The President reiterates his concrete and specific second-term plan to continue restoring economic security to the middle class and to avoid returning to the same policies that crashed the economy. It’s the plan he laid out in his State of the Union and for which he set specific goals at the Convention. President Obama has been talking about this vision every day with Americans across the country. So join millions of American who have already visited barackobama.com/plans to read about the President’s plan for the next four years.