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Obama for America

"537" +

:30 ad from Oct. 24, 2012 run in CO, FL, IA, NV, NH, OH, VA and WI.

[Music, Sound] Male Announcer: Five hundred and thirty seven.

The number of votes that changed the course of American history.

Newscast: Florida is too close to call...

Male Announcer: The difference between what was...

And what could have been.

So this year, if you’re thinking that your vote doesn’t count.

That it won’t matter.

Well, back then, there were probably at least 537 people who felt the same way.

Make your voice heard. Vote.

Obama (voiceover): I’m Barack Obama and I approved this message.


Notes: From the press release...

In a new television ad titled “537,” Americans are reminded that in the 2000 presidential election, only 537 votes changed the course of history – the difference between what was and what could have been. It could be just as close in this election and the stakes are even higher. That’s why Americans should make their voices heard and vote on or before November 6.