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Romney for President, Inc.

"These Hands" +
:30 ad from July 20, 2012. 

[Music] TEXT: July 13, 2012
                         Roanoke, VA

Obama: If you’ve been successful, you didn’t get there on your own.

If you’ve got a business — you didn’t build that. Somebody else made that happen. 

TEXT: Jack Gilchrist, Owner
          Gilchrist Metal Fabricating Company

My father’s hands didn’t build this company? My hands didn’t build this company? Through hard work and a little bit of luck, we built this business. Why are you demonizing us for it? It’s time we had somebody who believes in us, someone who believes that achievement should be rewarded, not punished. We need somebody who believes in America.

Romney (voiceover): I’m Mitt Romney and I approve this message.

Notes: According to the press release, "Small businesses are the lifeblood of our economy. But President Obama’s comments last week show that he just doesn’t understand who the real job creators are. How can he help small businesses when he doesn’t even recognize their value?"

This was initially a 1:41 web video.  The Romney campaign hammered away at this quote relentlessly for days.  (For example on July 25 the campaign organized 24 "We Did Build This" events in key states).  Part of the Obama campaign's response was the ad "Always" (July 24).