header graphic

Romney for President, Inc./Republican National Committee

"Believe in Our Future" +
:60 ad from July 31, 2012. 

[Music] Romney (in car): My own experience was I got the chance to start my own business.

    TEXT: 'had a sterling business career…." Former President Clinton 5/31/12

I know what it’s like to hire people and to wonder whether you’re going to be able to make ends meet down the road.

Romney (clip from announcement speech): Freedom and free enterprise are what create jobs, not government.

Romney (driving SUV: From those experiences, I went off to have the chance at running the Olympics in Salt Lake City in 2002.

    TEXT: "known for saving the troubled 2002 Olympic Games.

Romney (sit-down with Ann): I came in and found that we had not only a scandal to deal with, but also a financial crisis to deal with. (driving SUV) By the time the games were over, we had about a hundred million dollars that we put into an endowment there for the future of Olympic sport. [applause, cheers]

Romney (driving SUV): The real experience was in Massachusetts. I found a budget that was badly out of balance. We cut our spending. Our legislature was 85 percent Democrat and every one of the four years I was governor, we balanced the budget.

    TEXT: Best Jobs Record Of Any Massachusetts Governor In The Last Decade.

Romney (sit-down): I want to use those experiences to help Americans have a better future.

Romney (clip from announcement speech): We believe in our future. We believe in ourselves. We believe the greatest days of America are ahead.

    TEXT: Believe In The America You Built.  Believe We Can Build It Again.

Male Announcer: Believe in the America you built.  Believe we can build it again.

Romney (voiceover): I’m Mitt Romney and I approve this message.

Notes: This is the first Romney for President/RNC coordinated ad.  It blends Romney clips from at least three sources: Romney driving a SUV, Romney's announcement speech in Stratham, and a sit-down interview with Ann Romney at his side.

According to the Romney campaign press release, "Throughout his life, Mitt Romney has shown he has what it takes to turn troubled enterprises around. As president, everything he does will be focused on restoring economic security for the middle class and helping our country achieve a brighter future."