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Romney for President, Inc.

"The Romney Plan" +
:30 ad from Sept. 17, 2012. 

[Music] Romney: My plan is to help the middle class.

Trade has to work for America.  That means crack down on cheaters like China.  It means open up new markets.

Next, got to balance the budget.  You’ve got to cut the deficit.  You’ve got to stop spending more money than we take in.

And finally, champion small business.  Have tax policies, regulations, and healthcare policies that help small business.

We put those in place, we’ll add 12 million new jobs in four years.

Romney (voiceover): I’m Mitt Romney and I approved this message.

Notes: This ad seems a bit different than other Romney ads.  It's crisper and punchier, it's positive, and it has the candidate almost talking to the camera (he's looking a bit to the side).