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Romney for President, Inc.

"War on Coal" +
:30 ad from Sept. 19, 2012. 

[Music] Man: “Obama’s ruining the coal industry.”

Man 2: “Policies that the current administration’s got is attacking my livelihood.”

Man 3: “They’re wanting to close these mines down. I got little ones at home—a wife that’s needing me.”

Romney: We have 250 years of coal. Why wouldn’t we use it?

...Utility bills are up...

People wonder how they’re going to have a brighter future, if they can’t see how they can make it to the end of the next month.

Romney (voiceover): I’m Mitt Romney and I approve this message.

Notes: According to the press release, "President Obama is ruining the coal industry and it’s affecting real people across the country. We have 250 years of coal. Why wouldn’t we use it?"

According to another release, "Obama's Appalachian War on Coal," issued the same day:

"For four years, President Obama has waged a war on coal that has devastated the middle class and American workers. Today’s news that the President’s policies are killing another 1,200 jobs in states like Virginia, West Virginia and Pennsylvania is just the latest evidence President Obama hasn’t delivered for middle-class families. Americans deserve better than what they’ve received from President Obama over the last four years.” – Ryan Williams, Romney Campaign Spokesman

See the Obama response ad "Not One of Us."