The Virginia Ad Campaign

DEMOCRACY IN ACTION feature made possible thanks to video assistance from the Center for Media and Public Affairs.  Compare: Colorado.

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Oct. 1
Monday
Oct. 2
Tuesday
Oct. 3
Wednesday
Oct. 4
Thursday
Oct. 5
Friday
Oct. 6
Saturday
Oct. 7
Sunday
The Campaigns and Their Allies [CLICK to link] . . . . . .



incomplete sample
half hour only half hour only
OBAMA FOR AMERICA
















PRIORITIES USA ACTION










ROMNEY FOR PRESIDENT












RNC







AMERICANS FOR JOB SECURITY











AMERICAN CROSSROADS






Summary . . . . . .
Sample: 47 ads (23.6 min.).
11 groups - 33 political ads (17.5 min):
Presidential (15): Obama (6), Romney (1 -1min.), RNC (3), Am. for Job Security (2), Priorities USA Action (3).  ...(8.0 min.)
VA Senate (10): Kaine (4), DSCC (3), Crossroads GPS (2), NRSC/Allen (1).   ...(5.0 min.)
Question 7 (7): Yes on 7 (3), No on 7 (4).  ...(3.5 min.)
More (1): Sobhani for Senate.  (0.5 min.)

Sample 50 ads (25.1 min.).
11 groups - 33 political ads (18.5 min.):
Presidential (14): Obama (5), Romney (2 x 1min.), RNC (4), Am. for Job Security (2), American Crossroads (1).  ...(8.0 min.)
VA Senate (10): Kaine 4, Majority PAC (2), Crossroads GPS (2), NRSC/Allen (2).
Question 7 (8): Yes on 7 (4), No on 7 (4).
More (1): Sobhani for Senate.
Sample 42 ads (19.3 min.)..
11 groups - 28 political ads (14.5 min.):
Presidential (13):  Obama (4), Romney/RNC (3), RNC (3), Priorities USA Action (1), American Crossroads (2).  ...(6.5 min.)
VA Senate (7): Kaine (3), NRSC/Allen (1), Crossroads GPS (2), Majority PAC (1).
Question 7 (7): Yes on 7 (3), No on 7 (4).
More (1)
: Sobhani for Senate.
Sample 17 ads (9.3 min.).

incomplete sample
Sample 57 ads (27.2 min.).
11 groups - 35 political ads (18.0 min):
Presidential (18): Obama (6), Romney/RNC (4), RNC (4), American Crossroads (3), Priorities USA Action (1). 
...(9.0 min.)

VA Senate (9): Kaine (4), NRSC/Allen (1), Crossroads GPS (2), Majority PAC (2).
Question 7 (8): Yes on 7 (4), No on 7 (4).
Sample 15 ads (6.75 min.)
Sample 15 ads (8.0 min.)

Sample Summary Week of October 1
Totals for the Sample: Oct. 1, 2, 3 and 5
approx. 6 hours 45 minutes of local news
42 ad breaks
196 ads (95.12 min.)
129 political ads (65.8%) totaling 68.5 min. (72.0%)
60 presidential ads (30.6%) totaling 31.5 min. (33.1%)
{Obama 21 (10.5 min.), Romney and Romney/RNC 10 (6.5 min.), RNC 14 (7.0 min.), American Crossroads 6 (3.0 min.), Americans for Job Security 4 (2.0 min.), Priorities USA Action 5 (2.5 min.)}
36 VA Senate ads (18.4%) totaling 20.5 min. (21.6%)

30 Question 7 ads (15.3%) totaling 15.0 min. (15.9%)
3 Sobhani for Senate ads (1.53%) totaling 1.5 min. (1.59%)


Details
Monday, October 1
starting about 5:23 p.m.: partial
Ad Break #1: Obama, Ross, Crossroads GPS (Sen.), DSCC, The Jewelry Exchange (:15).
Ad Break #2: Obama, Americans for Job Security, Boston Market, GW Hospital, Priorities USA Action, Kaine.
Ad Break #3: DSCC, No on 7, USO (:10), Obama, Chevy, Kaine.
Ad Break #4: Priorities USA Action, RNC, Yes on 7.
Totals:
19 ads totaling 9.42 min.
14 political ads (73.7%) totaling 7.0 min. (74.3%).
 7 presidential ads (36.8%) totaling 3.5 min. (37.5%)

6 p.m.
:
Ad Break #1: Kaine, Priorities USA Action, INOVA, Yes on 7, RoomStore.
Ad Break #2: Romney (1min.), No on 7, PNC Bank, Sobhani for Senate.
Ad Break #3RNC, Pepco (:15), SunTrust, MinuteClinic, Obama.
Ad Break #4: Obama, Yes on 7, Kaine, Crossroads GPS (Sen.), DSCC.
Ad Break #5: No on 7, NRSC/Allen (1min.), RNC, Jiffy Lube.
Ad Break #6: WASH FM (:15), Americans for Job Security, Pepco (:15), Obama, No on 7.
Totals:
28 ads totaling 14.25 min.
19 political ads (67.9%) totaling 10.5 min. (72.4%).
8 presidential ads (28.6%) totaling 4.5 min. (31.0%).

Grand Total for Oct. 1:
47 ads totaling 23.67 min.
33 political ads (70.2%) totaling 17.5 min. (73.9%)
15 presidential ads (31.9%) 8.0 min. (33.7%)


Tuesday, October 2
starting about 5:17 p.m.:
Ad Break #1: Kaine, Chevy, No on 7, RNC.
Ad Break #2: WASH-FM (:15), Yes on 7, Crossroads GPS (Sen.), Obama, Americans for Job Security, INOVA.
Ad Break #3: Romney (1min.), Boston Market, GW Hospital, Majority PAC (Sen.), Virginia Lottery.
Ad Break #4: RNC, No on 7, NRSC/Allen (1min.), Obama.
Ad Break #5: Obama, Kaine, Yes on 7.
Ad Break #6: RNC, RoomStore, No on 7.
Totals:
26 ads totaling 13.25 min.
18 political ads (69.2%) totaling 10.5 min. (79.2%).
8 presidential ads (30.8%) totaling 4.5 min. (33.9%).

6 p.m.:
Ad Break #1: Yes on 7, Majority PAC (Sen.), Kaine, Romney (1min.), Hour Eyes.
Ad Break #2: NRSC/Allen (1min.), Jiffy Lube, Crossroads GPS (Sen.), Americans for Job Security.
Ad Break #3: SunTrust, Pepco (:15), WASH-FM (:15), American Crossroads, Chevy, No on 7.
Ad Break #4: Obama, Boston Market, Kaine, PNC Bank, RNC.
Ad Break #5: Yes on 7, Sobhani for Senate, Pepco (:15), Obama.
Totals:
24 ads totaling 11.75 min.
15 political ads (62.5%) totaling 8.0 min. (68.1%).
6 presidential ads (25.0%) totaling 3.5 min. (29.8%).

Grand Total for Oct. 2:
50 ads totaling 25.0 min.
33 political ads (66.0%) totaling 18.5 min. (74.0%).
14 presidential ads (28.0%) totaling 8.0 min. (32.0%).


Wednesday, October 3
starting about 5:35 p.m.: partial
Ad Break #1: Bob's Discount Furniture, American Crossroads, Romney/RNC, Garrett Co. MD (:15), Obama.
Ad Break #2: Yes on 7, Kaine, RNC, Empire (carpet).
Ad Break #3: Mattress Warehouse (:15), No on 7, Obama, Mattress Warehouse (:15).
Totals:
14 ads totaling 5.75 min.
8 political ads (57.1%) totaling 4.0 min. (69.6%).
5 presidential ads (35.7%) totaling 2.5 min. (43.4%).

6 p.m.:
Ad Break #1: Romney/RNC, No on 7, Chevy, Kaine, Progresso.
Ad Break #2: RNC, Yes on 7, NRSC/Allen (1min.), American Crossroads.
Ad Break #6: Obama, Sobhani for Senate, Priorities USA Action, Next Day Blinds (:15), PNC Bank.
Ad Break #4: No on 7, H.H. Gregg, RNC, Crossroads GPS (Sen.).
Ad Break #5: Kaine, Mattress Warehouse (:15), Romney/RNC, Yes on 7, Pepco (:15), Mattress Warehouse (:15), Majority PAC (Sen.).
Ad Break #6: Crossroads GPS (Sen.), Obama, No on 7.
Totals:
28 ads totaling 13.5 min.
20 political ads (71.4%) totaling 10.5 min. (77.8%).
8 presidential ads (28.6%) totaling 4.0 min. (29.6%).

Grand Total for Oct. 3:
42 ads totaling 19.25 min.
28 political ads (66.7%) totaling 14.5 min. (75.3%).
13 presidential ads (30.9%) totaling 6.5 min. (33.7%).


Thursday, October 4
starting about 5:16 p.m.:
Ad Break #1: Romney/RNC, American Crossroads, Yes on 7, Bassett (:15), The Jewelry Exchange (:15).
Ad Break #2: NRSC/Allen (1min.), WASH-FM (:15), Sobhani for Senate, Minute Clinic.
Ad Break #3: Obama (2min.), GW Hospital, Empire (carpet).
Ad Break #4: Mike Slocumb (:05), Yes on 7, Crossroads GPS (Sen.), Bassett (:15), Garrett Co. MD (:15), RNC.
tape ran out at about 5:44 p.m.
Totals:
17 ads totaling 9.33 min.
9 political ads (52.9%) totaling 6.5 min. (69.7%).
4 presidential ads (50.0%) totaling 3.5 min. (37.5%).


Friday, October 5
starting at 5:00 p.m.:
Ad Break #1: Yes on 7, Bassett (:15), Obama, Boston Market, Romney/RNC, The Cochran Firm (:10).
Ad Break #2: Kaine, H.H. Gregg, RNC, Ross, No on 7.
Ad Break #3: Empire (carpet), American Crossroads, Minute Clinic, Crossroads GPS (Sen.), Marlo (furniture).
Ad Break #4: NRSC/Allen (1min.), Garrett Co. MD (:15), Majority PAC (Sen.), Obama, Bob's Discount Furniture.
Ad Break #5: RNC, H.H. Gregg, American Crossroads, Yes on 7.
Ad Break #6: No on 7, Romney/RNC, The Jewelry Exchange (:15), Bassett (:15), Kaine.
Totals:
30 ads totaling 14.17 min.
17 political ads (56.7%) totaling 9.0 min. (61.2%).
 8 presidential ads (26.7%) totaling 4.0 min. (28.2%).

6 p.m.:
Ad Break #1: No on 7, Marlo (furniture), INOVA, Kaine, RNC.
Ad Break #2: Obama, American Crossroads, PNC Bank, Yes on 7, Romney/RNC.
Ad Break #6: Priorities USA Action, Majority PAC (Sen.), Obama, Crossroads GPS (Sen.).
Ad Break #4: Obama, No on 7, H.H. Gregg, RNC.
Ad Break #5: Virginia Lottery, Yes on 7, Kaine, INOVA, Pepco (:15), Romney/RNC.
Ad Break #6: PNC Bank, Pepco (:15), Obama.
Totals:
27 ads totaling 13.0 min.
18 political ads (66.7%) totaling 9.0 min. (69.2%).
10 presidential ads (37.0%) totaling 5.0 min. (38.46%).

Grand Total for Oct. 5:
57 ads totaling 27.2 min.
35 political ads (61.4%) totaling 18.0 min. (66.2%).
18 presidential ads (31.6%) totaling 9.0 min. (33.1%).


Saturday, October 6
News4 at 6  6:00-6:30 p.m.:
Ad Break #1: Polident, ClearChoice Dental Implants, Express Homebuyers.
Ad Break #2: Kaine, Crossroads GPS (Sen.), Romney, Mattress Warehouse (:15)
.
Ad Break #3:
Obama, Marlo (furniture), Priorities USA Action, American Crossroads.
Ad Break  #4: Virginia Lottery, Express Homebuyers, Kaine.
Totals:
15 ads totaling 6.75 min.
7 political ads totaling 3.5 min.
4 presidential ads totaling 2.0 min.


Sunday, October 7
News4 at 6  6:00-6:30 p.m.:
Ad Break #1:
American Crossroads, Boston Market, No on 7.
Ad Break #2: NRSC/Allen (1min.), Maryland Lottery, Crossroads GPS (Sen.), Dr. Scholl's, Romney.
Ad Break #3: Mattress Warehouse (:15), No on 7, Marlo (furniture), Romney/RNC, Yes on 7, Mattress Warehouse (:15)
Ad Break  #4: NRSC/Allen (1min.)
15 ads totaling 8.0 min.
9 political ads totaling 5.5 min.
3 presidential ads totaling 1.5 min.