Blog Ads—General Election

Campaigns have a number of online advertising options including search, display, pre-roll video, and ads on Facebook and they likewise have various objectives such as persuading or mobilizing voters, driving traffic to their websites, building email lists and fundraising.  The display ads run on political blogs and news sites are easier to track and are the focus of this section.  These ads can be targeted with considerable specificity.  Blog ads come in different sizes and shapes (leaderboard, big square, half page, rectangle).  Some are animated so that the text and graphic elements come together into the final design, others are animated GIFs which cycle through, and others change when the mouse rolls over them.  A campaign can run the same ad over an extended period of time at the risk of it becoming stale, or it can produce a stream of new designs. 
With assistance from Mike Dec, 4president.orgAttention readers: If you see an ad we're missing please let us know

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