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Organization - General Election
Talent and Organization - General Election
Presidential campaign organizations
worked hard on the national level and in key states. The
Obama campaign team had significant advantages. First, they
effectively had a one-year head start on the general
election, as Romney had to first get through the primaries and really
did not start expanding his campaign staff until May-June 2012.
Obama's campaign also had many more staff, greater depth and greater
diversity.
this page revised July 2013
Obama |
Romney | Johnson (L) |
Stein
(G) |
Goode (C) |
The re-elect campaign, headquartered in Chicago,
formally launched on April 4, 2011. Many of the key staff
moved over from the White House or the DNC. Former White House
senior advisor David Axelrod
moved back to Chicago and is playing a key role as a consultant. Jim Messina, who was White House
deputy chief of staff for operations and served as chief of staff on
the 2008 campaign, is the campaign manager. Serving as deputy
campaign managers are Jen Dillon
O'Malley, who had been serving as executive director at the DNC,
Juliana Smoot, most
recently White House social secretary, who was finance director on the
2008 campaign and Stephanie Cutter,
who
previously
served
at
the
White
House
as
deputy
to
senior
advisor
David
Plouffe.
Others
who
have
moved
over
from
the
DNC
include
COO
Ann Marie Habershaw,
Mitch Stewart and Jeremy Bird from Organizing for
America, and finance director Rufus
Gifford. Elizabeth
Jarvis-Shean moved over from serving as research director at the
White House. At the DNC, Rep.
Debbie Wasserman Schultz is chairman. Patrick Gaspard
moved over from his position as White House political director to serve
as executive director of the party starting March 1, 2011.
Obama's
2008 campaign manager David Plouffe
succeeded Axelrod at the White House as senior advisor and is
coordinating between the campaign and the White House. The White
House team is led by Jack Lew, announced
as chief of staff on Jan. 9, 2012, succeeding Bill Daley.
Former Gov. Mitt Romney's campaign traces back to his
2008 campaign and then the Free & Strong America PAC. Leading
the effort day to day is Matt Rhoades,
who
served
as
communications
director on the '08 campaign. Beth
Myers, Peter Flaherty
and Eric Fehrnstrom, also from
the '08
campaign, continue as senior advisors. Stewart Stevens is strategist, Rich Beeson is political director, Gail Gitcho and Andrea Saul head the communications
team, and Spencer Zwick is
finance chair. The campaign was relatively lean during the
primaries, but has grown substantially since then. At the RNC, Reince Priebus, who formerly chaired
the Wisconsin Republican Party is chairman and Jeff Larson is chief of staff.
Former Gov. Gary
Johnson's top political advisor is
Salt Lake City-based Ron Neilsen,
who
directed
Johnson's
501(c)(4)
OUR
America
Initiative
and
who
ran
Johnson's
first
campaign
for
governor.
Ben Manski is
campaign manager. He has over a decade experience in Green
Party politics, including candidate for Wisconsin Assembly District 77
(Madison's West
Side) in 2010, elected co-chair of the Green Party of the United
States in 2001, national director of the Campus Greens
USA, and Midwest field director on Nader 2000.
Virgil Goode