- Commerce « JetBlue Airways Flies Above
the Political Chatter with Election Protection
|
NEW YORK, Oct.
3, 2012 /PRNewswire via COMTEX/ --As the 2012
Presidential debates begin, JetBlue Airways (Nasdaq: JBLU) flies above
the political chatter by making good on an Election Protection promise:
the chance for customers to freely leave the country (and return home!)
if they need a break because their candidate doesn't win. Starting
today, customers can visit jetblue.com/electionprotection
to select their choice for President and enter for a chance to a win a
free ticket to one of the airline's 21 international destinations if
the election doesn't go their way. "We've all
heard it said before: if my candidate does not win,
I'm leaving the country," said Marty St. George,
senior
vice
president
marketing
and commercial strategy for JetBlue.
"Fun is one of our five founding values, and in this spirit we decided
to give people a chance to recover from the political noise and follow
through on their claim to skip town if their candidate comes up short.
And with service to more than 20 international destinations JetBlue is
the perfect fix. Most importantly, we want to highlight the freedom we
have as Americans to exercise our right to vote and encourage everyone
to do their part on November 6. Live
Free or Fly!" The
jetblue.com/electionprotection site will offer a real-time
heat
map of customers' preferred destinations, and a social media ticket
will track buzz around the campaign. After the results are in, JetBlue
will give away 1,006 roundtrip certificates -- that's 2012 seats -- to
participants whose candidate lost. Tickets are good for roundtrip
travel from any airport JetBlue services to 21 international, nonstop
destinations including Aruba, Bahamas, Barbados,
Bermuda, Cayman Islands, Colombia,
Costa Rica, Dominican Republic, Jamaica, Mexico,
St. Maarten, St. Lucia and Turks & Caicos. JetBlue is also hitting the Election
Protection campaign
trail, taking to the streets of New York City
with a roving vehicle from October 17 to 23.
Armed
with
iPads,
campaign swag and local New
York City
voting information, the airline's brand ambassadors will barnstorm
locations throughout the Big Apple to encourage New Yorkers to get out
to vote in the election on November 6
and to sign-up for JetBlue's Election Protection. For those who don't want to miss two
minutes of the
presidential
debates, customers flying on JetBlue will also have a ticket to tune-in
to the live coverage on our personal seatback screens. The airline
offers more than 36-channels of free, live TV at every comfy leather
seat (b), granting every customer the freedom to choose their own point
of view. JetBlue also serves unlimited free snacks and drinks, which
are offered equally and without bias to customers on both sides of the
aisle. New York's Hometown Airline(TM)
is known for offering the most legroom in coach (c), and a free first
checked-bag (d) to liberate travelers from the hassle of carrying too
much luggage. JetBlue encourages all Americans to
get out and exercise their
right
to vote. For more information on voter registration and voting
locations, please visit: www.usa.gov.
About
JetBlue
Airways
|
Copyright © 2012 Eric M.
Appleman/Democracy in
Action. All rights reserved.