These are examples of print ads
from Snickers' "Don't Vote Hungry"
campaign developed by BBDO New York. as part of the ongoing "You're
Not
You When You're Hungry®"
campaign. "Don't Vote Hungry" also included distribution
of
Snickers candy in Iowa on Election Day (Iowa City Precinct 5).
Later a video
was produced documenting the campaign.
from Little Black Book: SNICKERS and BBDO New York have launched an election-season adaptation of the brand’s ‘You're Not You When You're Hungry’ campaign. The idea, ‘Don't Vote Hungry’, urges consumers to eat a SNICKERS before voting to avoid confusion come election day. The work will appear in print, outdoor media, social media
and on
bumper stickers. SNICKERS samples will be distributed in Iowa, a key
swing state in this year’s election, to help voters not vote hungry.
Credits
Agency: BBDO New York
Client: MARS, SNICKERS
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena
Senior Creative Director: Peter Kain
Associate Creative Director/Art Director: Jon Kubik
Associate Creative Director/Art Director: Rich Perusi
Associate Creative Director/Copywriter: Adam Noel
Associate Creative Director/Copywriter: Jaime Schwarz
Retoucher: Steve Lakeman
Retoucher: Dennis Novak
Project Manager: Al Hajduk
Print Producer: Rick Jones
Print Producer: Tony Russo
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