PRESS RELEASE from Obama for America
For Immediate Release: Tuesday, July 31, 2012  
Contact: Obama for America Press
    
Obama for America Launches New Smartphone App to Help Build Largest Grassroots Campaign in History

App Will Help Empower Voters and Volunteers As They Organize Across the Country

 
CHICAGO -- As part of its ongoing effort to build the largest grassroots campaign in history, Obama for America today launched a new cutting-edge smartphone app that will help empower supporters, volunteers, and voters. The new app, which will be available for iPhones today and for Android devices in the coming days, will bring key information and organizing tools directly to voters’ fingertips.
 
“The campaign’s strength has always come from the millions of grassroots supporters who are organizing in their communities and talking to their neighbors about President Obama every day,” said Stephanie Cutter, Obama for America deputy campaign manager. “As we push through the last 100 days of this election, our focus remains on helping make grassroots organizing as easy and accessible as possible for the volunteers and supporters that are the heart and soul of this campaign. That’s why we designed our new app to help break down the distinction between online and offline organizing, giving every supporter the same opportunities to get involved that they would find in a field office.”
 
The app will help supporters participate in the campaign, listing local phone banks and volunteer events, and will even allow volunteers to canvass their neighborhood directly from the app.
 
It provides up-to-date guidance on everything supporters need to know about where, when and how to vote, including how to register friends, family members and neighbors to vote, and what voters need to know about new voter ID laws in their state. 
 
And it will provide voters with state-by-state, issue-by-issue localized information on how President Obama is moving us forward – from making health insurance plans stronger and more affordable to cutting taxes for middle class families. Ohio residents, for example, will be able to see that the typical family from their state received $3,406 in tax cuts under President Obama.
 
The app’s features are built to sync with Facebook, Twitter, email and SMS, so that supporters can quickly and easily share information and opportunities to get involved across platforms.
 
In addition, volunteers, supporters and voters will be able to use the app to:
 
·         Find and RSVP for events using a full, detailed map that makes it easy to share with friends;
·         Connect to hotlines for reporting voting issues and abuse when we get near Election Day – a tool that will be especially helpful for people in states with new voter ID laws;
·         Join Dashboard, the campaign’s other cutting-edge organizing tool that connects folks neighborhood by neighborhood;
·         Access information on issues as they speak with voters, including localized information on how the President has benefited your state;
·         Canvass their neighborhood, entering feedback and responses in real time; and
·         Access direct links to donate to the campaign.
 
Please click HERE to learn more information about the app and to watch a new online video the describes the app’s functionality.
 
Supporters can go to www.barackobama.com/app to download the app.
 
 
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