Campaign Literature


Romney for President

Flyer, 8 1/2"x11", approx. Sept. 10, 2011, Florida.

Reported by William March, "In flier, Romney hits Perry on Social Security."  Tampa Bay Online,
Sept. 10, 2011.

Two Candidates.
Only One Will Protect What's Important to You.
 

Rick Perry.
Reckless and Wrong on Social Security.

Social Security a “Failure?”
Rick Perry believes Social Security is a “failure:” 1
“By any measure, Social Security is a failure.”


Social Security Unconstitutional?
Rick Perry believes Social Security is unconstitutional: 2
“ Social Security is something that we’ve been forced to accept for more than 70 years now. … at the expense of respect for the Constitution and limited government.”


End Social Security?
Rick Perry does not believe Social Security should exist. 3
In fact, Perry’s campaign doesn’t deny that Perry wants to end Social Security. 4

Rick Perry:
How can we trust
anyone who wants to
kill Social Security?

1. Rick Perry, Fed Up!, 2010, p. 62        2. Rick Perry, Fed Up!, 2010, p. 50
3. MSNBC’s “Morning Joe,” 11/5/10        4. Huffington Post, 9/8/11


Mitt Romney.
Preserve and Protect Social Security.

Save Social Security for Current and Future Retirees
Mitt Romney wants to save Social Security …
Ensuring the program that millions of Americans rely on will be there for our children and grandchildren.


Keep Our Promises to Today’s Seniors
Mitt Romney will not raise taxes and knows that any serious attempt to rein in spending will have to include entitlement reform …
Preserving Social Security and Medicare benefits for
current retirees and future generations of Americans.


Preserve Social Security for Tomorrow’s Retirees
Mitt Romney will ensure that the promises we make to today’s workers are ones we can keep …
Including pursuing a number of options to keep Social
Security solvent, from raising the eligibility age to changing
the way benefits are indexed for high-income retirees.


Ed. Notes.  This issue arose in the Reagan Library debate on Sept. 7, and the Romney campaign has moved very quickly on it.  However, going on the attack is not without risk: Perry has shown himself more than ready to engage.

From a design point of view their are a couple of points to mention.  First, in the photos at the top the Perry image has a  black background and Perry looks pensive/wary (negative), while the Romney image has a light background, Romney is smiling, and the image is also bigger.  Second the use of the san serif font on the Perry side and the serif font on the Romney side is interesting.