PRESS
RELEASE from Democratic National Convention Committee
For Immediate Release
Tuesday, August 7, 2012
Contact: Alex Glass, Joanne Peters
Democratic National Convention Committee
Launches First Ever Mobile App
Click HERE for a video
demonstration of the app’s key features
CHARLOTTE –The 2012 Democratic
National Convention Committee (DNCC)
today launched the first official convention mobile app for smartphones
to give Americans even more ways to engage in the convention this
September. The app, which hits stores today, is part of the
Democratic
National Convention’s broad digital media efforts to revolutionize this
convention and provide more ways for people to participate both in
person and virtually.
“With the launch of this mobile app, Democrats are taking another step
in making this the most open and accessible convention in history,”
said DNCC CEO Steve Kerrigan. “Whether you’re joining us in person for
the convention in Charlotte, or engaging virtually from anywhere in the
country, there’s something for everyone in this app. From
live-streaming convention speeches to finding a great restaurant in the
Queen City this app puts the 2012 Democratic National Convention at
your fingertips.”
“With this mobile app, convention guests will be able to navigate
Charlotte with the touch of a finger,” said Mayor Anthony Foxx.
“The
interactive maps will let visitors find a restaurant or explore our
culture and arts with ease. For those who can’t join us in person
for
the convention, this app will still allow you to virtually explore the
highlights of the Queen City.”
The 2012 Democratic National Convention mobile app provides information
on official convention proceedings at the swipe of a finger and will be
updated around the clock throughout convention week, allowing users to:
· Watch the convention through
live-stream
· View and share photos and
videos
· Navigate their way through
Charlotte and convention venues via an interactive map
· Find and share their
favorite Charlotte spots and
· Keep a digital scrapbook of
their convention experience
The mobile app is just the latest in a broad social and digital media
engagement effort by the Democratic National Convention. In addition to
our
“I’m There” campaign
which asks Americans to declare that they will be attending either
virtually or in person, the convention shares behind the scenes photos
and videos and the latest convention news through social media networks
Facebook, Google+, Twitter, Flickr, YouTube, Pintrest, and
Instagram.
We have also engaged thousands of online grassroots supporters through
social media and the first ever DNCC Tweetup, held in July.
###