PRESS RELEASE from Colorado Secretary of
State Scott Gessler
FOR IMMEDIATE RELEASE
September 4, 2012
MEDIA CONTACTS: Rich Coolidge
Andrew Cole
Gessler launches
largest voter registration initiative in Colorado history
Denver, Colorado - Colorado Secretary of State Scott Gessler today
launched the largest voter registration initiative in the state’s
history. The outreach campaign - which includes television, radio,
print and online ads - features Coloradans from around the state. The
ads educate Coloradans on the need to register to vote, the eligibility
requirements, and where they can register - online at
www.govotecolorado.com.
"As the state’s chief election officer, my job is to make registering
and voting easy, while protecting our elections," Gessler said.
"Recently, we heard that one in eight registrations is inaccurate,
which causes confusion for the voter and reduced confidence in our
elections. Our outreach will help educate and give Coloradans the tools
they need to improve the accuracy of our voter rolls."
The outreach initiative will kick off on September 5 and conclude
October 9 - the registration deadline. Gessler is funding the $850,000
initiative with federal funds expressly designated for voter
educational efforts.
"Though these funds have been used in the past, I wanted a bold
initiative that resonates a positive message with voters and can still
compete with all of the other ads," Gessler said.
Below are links to the television spots from the ad.
Extended cut:
http://vimeo.com/48816004
TV version 1:
http://vimeo.com/48816006
TV version 2:
http://vimeo.com/48816005
TV Spanish:
http://vimeo.com/48816848
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