header graphic

Crossroads GPS

"The System" +
1:00 ad run starting March 9, 2011 for one week with a $750,000 nationwide buy on CNBC, CNN and Fox News  Channel.

[Music] Female Announcer: Why did a Democrat congressman say...

Audio clip of Rep. Mike Capuano (D-MA): "You got to get out on the streets and get a little bloody when necessary."

Female Announcer: Why are Democrats shutting down state capitols?

To protect a system that pays unionized government workers 42% more than non-union workers.

A system that collects hundreds of millions in mandatory dues to back liberals who support government unions.

Obama clip (Sept. 2007): "They walked doors for me.  They made phone calls for me.  They turned out the vote for me."

Female Announcer: One union boss explains...

Clip of NEA General Counsel Bob Chanin (July 2009): "It is not because we care about children and is not because we have a vision of a great public school for every child.  NEA and its affiliates are effective advocates because we have power.  And we have power because there are more than 3.2 million people who are willing to pay us hundreds of millions of dollars in dues..."

Female Announcer: Tell Obama [SFX] you've had enough.

According to an article in the March 1, 2011 Wall Street Journal, American Crossroads and Crossroads GPS have set a goal of raising $120 million to defeat President Obama, gain control of the Senate and retain control of the House in 2012.  In the press release accompanying this ad, Steven Law, president of Crossroads GPS described the influence of government unions as "a threat to democracy" and stated, "President Obama owns this issue."
The ad devotes 28 seconds to the Chanin clip. 

Source for 42% more figure: Cato Institute, "Public-Sector Unions", 3/2010.