"Mitt and David" +
:60 ad from Oct. 23, 2012, run in OH, WI and other states.
[Music] Ted Oparowski: In 1979, our youngest son David was
diagnosed with cancer.
Oparowski: We had already known Mitt for several years before
that and he used to go to visit David in the hospital. He and
David developed quite a friendship. David asked Mitt if he would
help him write a will. And together they did. He chose what
he wanted to wear; he wanted to wear his Boy Scout uniform. And
he chose to have Mitt give the eulogy at his funeral. And he gave
a beautiful eulogy.
To spend time with a 14-year old boy in
his last days that, you cannot help but know that he's caring. He
cares about people and about their needs.
I think he's going to be able to get us
back on track. I really do.
TEXT: Please Vote.
Mitt Romney for President
Crossroads GPS is
responsible for the content of this advertising.
Notes: As pointed out by NPR >, this is the first ad run by Crossroads GPS that explicitly contains a vote for Romney message. As a 501(c)(4), Crossroads GPS is supposed to operate "exclusively for the promotion of social welfare."
The ad goes straight to one of Romney's major weaknesses, the
perception that he doesn't care about ordinary people. That
perception has been encouraged and hammered home in advertising by the
Obama campaign and its allies, but several of Romney's own statements
have contributed to the problem ("let Detroit go
bankrupt," "foreclosures should "hit the bottom" and of course the the
This is a moving ad, but one question that must be
considered is how effective such individual stories are in the face of
the generalized caricature of the Romney who doesn't care.