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Crossroads Generations

"The Poster" +
:60 ad from Oct. 27-28, 2012, run ESPN and ESPN2 in selected swing state markets.

[Music, SFX] baby...cheers

TEXT:  1990    1991    1992    1993    1994    1995    1996    1997    1998    1999    2000    2001    2002    2003    2004    2005    2006    2007   2008

Male voice: Congratulations to the class of 2008.

Female voice: I pledge to be a servant to our president...

Obama (clip): [Chants: Obama]  "Change has come to America..."  [Cheers]

2009

Obama (clip): "When I said change we can believe in, I didn't say change we can believe in tomorrow."

2010...2011

Male voice: ...College tuition spiking just as young graduates are unable to find work to pay it off.

2012

Obama (clip): "Shovel-ready was not as shovel ready as we expected..."

Female news announcer: Unemployment for for 20 to 24 year olds, it's around 17 percent.


Male voice (as if talking on phone): Yeah, I'm living with my parents again.

I don't know, there's just no jobs out there.

I've been doing this since graduation and I can't do it for four more years.

Notes: The passage of time sequence by itself takes up the first 20 or so seconds of the ad and is very effectively done.