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Democratic National Committee
"Underwater-AZ"
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:30 ad run in AZ starting Oct. 25, 2011
[Music] Male Announcer: Almost half of Arizona homeowners...underwater.
Foreclosures everywhere.
And what's Mitt Romney's plan?
Romney clip: "Don't try and
stop the foreclosure process. Let it run its course and hit the
bottom."
Male Announcer: Let
Arizonans hit the bottom?
[rewind SFX]
Romney
clip: "Don't try and stop the foreclosure process. Let it
run its course and hit the bottom."
Male Announcer: Mitt Romney's message to Arizona: You're on your own.
Romney
clip: "Let it...hit the bottom."
Notes: According to the press release:
Arizona
is seeing its first ad of the 2012 presidential cycle as the DNC went
up today with a 30 second TV ad called “Underwater.” The ad
blasts
Mitt Romney for his outrageous position on the housing crisis and
foreclosures – an issue that has been particularly hard on Western
states like Arizona - which he took last week in
Nevada. Romney said
his plan for homeowners who have been scammed, cheated or seen their
homes’ value plummet because of the risky bets of Wall Street is to not
“try to stop the foreclosure process. Let it run its course and hit the
bottom.” He went on to say that the banks could then come in and
scoop
up the properties and rent or sell them for a profit. DNC
Communications Director Brad Woodhouse released the following statement
about the ad:
“Mitt
Romney has callously taken the position that homeowners who have been
cheated, scammed or simply lost value in their homes as a result of
Wall Street’s risky bets should be allowed to ‘hit rock bottom.’
Romney’s position is appalling, but not unexpected from a former
financial executive who wants to let Wall Street – the same guys whose
recklessness crashed the housing market and our economy – write its own
rules, even if it means hanging the middle-class out to dry. It
is
irresponsible, but not surprising coming from someone who made a
fortune firing workers and sending their jobs overseas. And what
else
can we expect from someone who said that ‘corporations are people’ or
called tax relief of $1,500 for a typical middle class family ‘little
Band Aids.’
“While
President Obama is fighting to create jobs and to adopt policies that
give underwater homeowners a chance to refinance and stay in their
homes, Mitt Romney believes families who work hard and play by the
rules should be kicked out of their homes so bankers can get
rich.
Mitt Romney’s vision of the American Dream would be a nightmare for
America’s homeowners and it would have a devastating impact for the
Arizona economy and families in a state which ranks second in the
country in the rate of foreclosures.”
The 30-second ad, called “Underwater,” will start
airing today in Arizona, on the following stations:
KPNX
KTVK
KPHO
KNXV
KSAZ
CNN
MSNBC