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MoveOn.org Political Action

"Tell Mitt Romney: Kittens Are Cute. 1% Fat Cats? Not So Much." +
:30 ad run April 16, 2012 on "Animal Planet" during cat themed shows.

[Music] Male Announcer: President Obama's Buffett Rule would require millionaires and billionaires to pay the same tax rate as the rest of us.

The Romney Rule let's fat cats rig the system, so they pay less and pass on the burden to hard-working Americans like you and me.

When the wealthiest 1-percent pay a fair tax rate like the rest of us, it keeps the America Dream alive for everyone.

So tell Mitt Romney, kittens are cute. 1% fat cats who won't pay their fair share? Eh, not so much.

Female Announcer: MoveOn.org Political Action is responsible for the content of this advertisement.

Notes: According to the press release:

New ‘I Can Has Buffett Rule?’ TV Ad from MoveOn Features Lolcats; Challenges Romney’s Support of Tax Plan That Would Let ‘Fat Cats Rig the System’
30-Second TV Spot Will Run on Animal Planet During Kitty-Themed Shows
Watch New TV Ad Here: http://bit.ly/IYndvQ

Just in time for Tax Day, MoveOn.org released a new animated 30-second TV ad playing off of the Lolcats meme that challenges Mitt Romney’s opposition to the Buffett Rule and calls him out for letting “fat cats rig the system.”

The TV ad, which literally features cats—with some sitting together in the same basket but with other fat cats hoarding cash for themselves—will run on kitty-themed shows on Animal Planet. It advocates for the Buffett Rule, a proposal designed to ensure millionaires and billionaires pay their fair share of taxes.

The 30-second TV ad will air during a variety of cat themed shows, including: Big Cat Diary, My Cat From Hell, Cats 101, and Too Cute Kittens. It is being released to coincide with Tax Day and a U.S. Senate vote on the Buffett Rule, which, according to a Gallup survey released Friday, most Americans support.  It is part of MoveOn’s ongoing campaign to make the top 1% pay their fair share in taxes so America can afford to create jobs and maintain vital programs which
support the 99%.

You can view the 30-second TV ad here: http://bit.ly/IYndvQ

The ad features “fat cats” showered in money outside a mansion, on a private jet, swimming in money, and tipping the scales of tax fairness opposite an entire litter of kittens who just want fairness. The voiceover informs viewers that: “President Obama’s Buffett Rule would require millionaires and billionaires to pay the same tax rate as the rest of us. The Romney Rule lets fat cats rig the system, so they pay less and pass on the burden to hardworking Americans like you and me.”

The voice-over ends with: “When the wealthiest 1% pay a fair tax rate like the rest of us, it keeps the American Dream alive for everyone. So tell Mitt Romney, kittens are cute. 1% fat cats who won’t pay their fair share? Eh, not so much.”

“Americans who have been playing by the rules are losing because fat cats like Mitt Romney are playing by a completely different rulebook,” said Justin Ruben, Executive Director of MoveOn.org. “President Obama’s Buffett Rule is a basic first step towards asking fat cat millionaires and billionaires to pay their fair share like the rest of us kitties.”