header graphic

MoveOn.org Political Action

"Rafalca Romney" +
:30 ad run Aug. 2, 2012 "during swing-state coverage of the Olympic Games...when Rafalca performs."

Female Horse: My name's Rafalca, the Romneys' dressage horse.  You might have seen me executing leg yields and flying changes.  How do I pull off such grace and athleticism while looking so good?  Maybe it's because the Romneys spent $77,000 a year on my upkeep, and after Mitt Romney repeals health care and ships your job overseas, I daresay your life will not be nearly as pampered as mine.  After all, you're not one of his horses.

MoveOn.org Political Action is responsible for the content of this advertisement.

Notes: The press release on this ad... 
Just in Time for Olympics Performance, Rafalca Romney Appears in
TV Ad to Assert Mitt Romney Would Treat American People Worse Than a Horse

Today, MoveOn.org Political Action released a new 30-second TV ad featuring the talking horse ‘Ralfalca Romney’– MoveOn’s comedic rendition of the Romneys’ dressage horse that will compete in the London Olympics.

In the ad, Rafalca brags about the quality of care she receives, and then sneers at viewers, “After Mitt Romney repeals health care and ships your job overseas, I dare say your life will not be nearly as pampered as mine.”

The ad shows how out of touch Romney is from the concerns of middle class Americans. It is part of MoveOn members’ campaign to expose how Romney would raid the middle class to transfer wealth to the 1%, which would be a disaster for the economy. The ad is set to run during swing-state coverage of the Olympic Games on Thursday, when Rafalca performs. Its release comes shortly after the presumed Republican nominee visited London for the Olympic opening ceremonies and swanky 1% fundraisers and ended up causing a diplomatic kerfuffle after questioning whether his hosts had their act together.

You can view the 30-second TV ad here: http://www.youtube.com/watch?v=X7_EJLBU400 

“In our ad, voters hear the truth about Mitt Romney straight from the horse’s mouth: Romney seems to think many Americans deserve to be treated worse than a horse,” said Justin Ruben, Executive Director of MoveOn.org Political Action. “There’s nothing wrong with taking good care of a horse, but there’s something messed up about a millionaire who spends twice what most Americans make in a year caring for a horse, but wants to take away people’s health care and offshore their jobs. We’re rooting for Rafalca and all of our Olympians to bring home the gold, but we’re sure not rooting for Mitt Romney to send jobs overseas. Voters had best steer clear of Romney unless they’re looking for a ride on a one-trick trickle down pony.”