Restore Our Future
:30 ad run from Oct. 23, 2012 run in CO, FL, IA, MI, NV, NH, NC, OH, VA and WI.
[Music] Male Announcer: In the last
four years, high unemployment has become normal.
Crushing debt and credit downgrades - acceptable.
Falling incomes - typical.
But these things are not inevitable.
America can create the jobs we need and leave our children better off, but we never go forward by settling for the status quo.
We need to make a change.
Barack Obama's economy isn't working.
Restore Our Future is responsible for the content of this message.
Restore Our Future Launches
$17.7 Million Ad Campaign in
NEW AD: Iraq veteran explains how Romney made a difference in his life
NEW AD: Spot highlights Obama's failed economic policies and asks voters to demand better
WASHINGTON, D.C. - Restore Our Future today launched a $17.7 million ad campaign in 10 battleground states: Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Virginia, and Wisconsin.
"This presidential election will be determined by those Americans who are demanding better than a high unemployment rate, a crushing national debt, and falling incomes," said Charlie Spies, Treasurer of Restore Our Future. "Where President Obama will maintain the status quo, voters believe that Romney's compassion, proven leadership and unquestionable experience can not only lead our nation out of today's recession but ensure the American Dream is around for our children and grandchildren."
Two new ads, which begin on October 23 and will run through October 29, will be rotated throughout all 10 states. "Genuinely Cares" features Sgt. Peter Damon's (Ret.) account of Mitt Romney's compassion after he was involved in a horrible accident in Iraq that left him a double amputee. The second ad, "Better," explains the new normal under Obama's economic policy isn't inevitable and that voters can demand better.
State-by-State Breakdown of Restore Our Future Ad Buy
Florida: $4.0 million
Iowa: $1.2 million
Michigan: $1.6 million
Nevada: $1.6 million
New Hampshire: $0.5 million
North Carolina: $1.8 million
Ohio: $3.0 million
Virginia: $2.9 million
Wisconsin: $1.3 million