- Interest
Groups | Campaign
Communications « Interest Group Ads « Restore Our Future
Restore Our Future
"Genuinely Cares" +
:30 ad run from Oct. 23, 2012 run in CO, FL, IA, MI, NV, NH, NC, OH, VA
and WI.
[Music] Sgt. Peter Damon (Ret.): I
volunteered to go to Iraq in 2003.
I
was involved in a horrible accident, which left me a double amputee.
I
first
met Governor Romney during my recovery at Walter Reed. He took a
personal interest in one soldier's story and he wanted to know how he
could help.
Female Announcer:
Romney worked with a charity to build special homes for severely
injured veterans.
Damon:
The Mitt Romney I know cares deeply about people who are struggling.
Mitt
Romney helped make a huge difference in my life.
Female Announcer:
Restore
Our Future is responsible for the content of this message.
Notes: From
the
Oct.
23
press
release...
Restore Our Future Launches
$17.7 Million Ad Campaign in
Battleground
States
NEW AD: Iraq veteran explains
how Romney made a difference in his
life
NEW AD: Spot highlights Obama's
failed economic policies and asks
voters to demand better
WASHINGTON, D.C. -
Restore Our Future today launched a $17.7 million ad campaign in 10
battleground states: Colorado, Florida, Iowa, Michigan, Nevada,
New
Hampshire, North Carolina, Ohio, Virginia, and Wisconsin.
"This
presidential election will be determined by those Americans who are
demanding better than a high unemployment rate, a crushing national
debt, and falling incomes," said Charlie Spies, Treasurer of Restore
Our
Future. "Where President Obama will maintain the status quo,
voters
believe that Romney's compassion, proven leadership and unquestionable
experience can not only lead our nation out of today's recession but
ensure the American Dream is around for our children and grandchildren."
Two
new ads, which begin on October 23 and will run through October 29,
will be rotated throughout all 10 states. "Genuinely Cares"
features
Sgt. Peter Damon's (Ret.) account of Mitt Romney's compassion after he
was involved in a horrible accident in Iraq that left him a double
amputee. The second ad, "Better," explains the new normal under
Obama's
economic policy isn't inevitable and that voters can demand
better.
State-by-State Breakdown of Restore Our Future Ad Buy
Colorado:
$1.2
million
Florida:
$4.0
million
Iowa:
$1.2
million
Michigan:
$1.6
million
Nevada:
$1.6
million
New
Hampshire:
$0.5 million
North
Carolina:
$1.8 million
Ohio:
$3.0
million
Virginia:
$2.9
million
Wisconsin:
$1.3
million