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Veterans for a Strong America

"President Obama's Form Letters" +
:30 ad run from Oct. 19, 2012 run in selected markets in CO, FL, OH and VA.

[Music] Karen Vaughn: Just because they put a uniform on, they didn't become not human any more.

News Announcer (audio): Twenty-two NAVY SEALs were killed when their helicopter was shot down in...

Karen Vaughn: A friend of mine said that the letter that she had received from Bush was a personalized letter.

But the other families in this crash had received letters from President Obama that were not personalized.  [SFX]  They were form letters.

A family sacrifices their child, and you choose to send a form letter to 'em.

Male Announcer: Veterans for a Strong America is responsible for the content of this advertising.

Notes: The Oct. 19, 2012 press release...

Veterans for a Strong America to Run 750K Ad buy in VA, FL, OH and CO
Vets Group Takes President Obama to Task for Sending Form Condolence Letters to Families of Fallen Warriors

Sioux Falls, SD - Veterans for a Strong America, supported by over 375,000 supporters, is launching a $750,000.00 ad buy in four critical swing states to educate voters about President Obama sending form condolence letters to the families of fallen warriors. 

The ad entitled: "President Obama's Form Letters," is running in Virginia, Florida, Ohio and Colorado on broadcast and cable networks.  The ad will run in the following markets: Norfolk, Roanoke, Richmond, Jacksonville, Dayton, Cincinnati, Denver and Colorado Springs from today through October 30th.  In addition to the television buy, a social media campaign will push the entire media package to $750,000.00. 

The ad features a very emotional Karen Vaughn, mother of fallen Navy SEAL Aaron Vaughn, discussing the pain of receiving a form letter from President Obama after the death of her son on August 6, 2011.  In the ad Mrs. Vaughn says that, "Just because they put a uniform on doesn't mean they didn't 't become not human anymore. A friend of mine said that a letter she had received from [President] Bush was a personalized letter, but the other families involved in this crash [on August 6, 2011] had received letters from President Obama that were not personalized.  They were form letters.  A family sacrifices their child and you choose to send a form letter to them."

Chairman of Veterans for a Strong America, Iraq combat veteran Joel Arends stated that, "The character of our commander in chief is measured by his actions.  President Obama has chosen the expedience of form letters to the families of our fallen warriors while the president's predecessor understood the error of his ways and spent countless hours writing handwritten notes to families of fallen warriors.  What is President Obama so busy with that he can't send personal letters to each of the families who have lost a loved one in combat?"

About Veterans for a Strong America

Veterans for a Strong America is a non-profit and non-partisan veterans organization dedicated to communicating the strategic importance of a strong national defense and ensuring that America remains a strong nation by advancing liberty, safeguarding freedom and opposing tyranny.  www.veteransforastrongamerica.org.