PRESS RELEASE from NBCUniversal, Inc.
NEW
YORK – May 3, 2012 – NBC Politics today launched a new app for iPad and
iPhone that brings users inside the 2012 election with a collection of
videos, reports, and interactive tools, graphics and games from the
best team in politics. The NBC Politics App delivers the power of NBC
News’ political reporting right to your fingertips – anytime, anywhere
– from trusted journalists like David Gregory, Chuck Todd, Andrea
Mitchell and the network’s deep bench of correspondents and
contributors. NBC News’ trusted political experts cover every angle of
the political landscape to give users the latest news and best insights
and analysis from Capitol Hill and the White House to the campaign
trail. NBC Politics is now available on-air on NBC News, online at
NBCPolitics.com and on mobile with iPad and iPhone— offering users a
multi-platform experience of today’s political landscape.
“With
all eyes on the 2012 election, the NBC Politics App delivers the best
political content and reporting – wherever you are. This all-access,
easy-to-navigate resource puts the full power of NBC News in your
hands, from the top headlines and stories to innovative features that
allow serious political junkies to dig even deeper,” said David
Gregory, moderator of NBC News’ “Meet the Press.”
“We're excited
about offering this interactive, up-to-the minute experience for the
depth of our political coverage this election season," said Jennifer
Sizemore, msnbc.com general manager and editor-in-chief. "The expertise
of the NBC Politics team is the essential ingredient for this app,
which is another entry in our strategy to give our audience what it
needs, wherever and whenever it needs it."
The NBC Politics App Features Include:
VIDEO:
Watch the latest agenda-setting interviews and reports from “Meet the
Press with David Gregory,” “The Daily Rundown with Chuck Todd,” “Andrea
Mitchell Reports,” and NBC News’ entire line-up of trusted news
broadcasts and platforms.
BATTLEGROUND MAP:
During the run up to the general election, this interactive map will
give users the tools to test potential electoral vote outcomes. How do
different state election outcomes add up to 270 electoral votes needed
for victory? With the interactive Battleground Map, users can test out
different scenarios, play along with NBC News political experts and
create personalized outcomes with the chance to see their map on-air or
online.
TIP SHEET: Get the daily “Tip Sheet” from NBC Politics
– a round-up of the day's most memorable, must-know moments and
headlines.
LIVE ELECTION RESULTS: Watch the election results
unfold in real-time on the NBC Politics App.
CANDIDATES:
Learn the details about each presidential candidate through in-depth
profiles and get the latest headlines related to each candidate.
SHARE:
Use the NBC Politics App to share articles on Facebook and Twitter and
to follow @NBCPolitics for the latest updates and exclusive reports
from NBC News journalists on the campaign trail.
Designed and
developed by experience design firm, Method, the app delivers an
engaging and complete experience for those following the political
trail.
The NBC Politics App gives users a seamless advertising
experience through Zumobi's new rich media mobile ad platform. Through
the Zumobi Brand Integration (ZBi) platform, NBC Politics can offer
brands an immersive advertising experience that is organic and
complimentary to the app design.
The NBC Politics App is sponsored by Nissan and Liberty Mutual
Insurance.
The NBC Politics App is available for free from the App Store on iPad (
http://on.msnbc.com/NBCPoliticsApp)
or
at www.iTunes.com/AppStore.