New York, NY, February 2, 2011 - Today Rupert Murdoch,
Chairman and Chief Executive Officer of News Corporation, unveiled The
Daily -- the industry's first national daily news publication
created from the ground up for iPad.
"New times demand new journalism," said Mr. Murdoch. "So we built The
Daily completely from scratch -- on the most innovative device to
come about in my time -- the iPad."
"The magic of great newspapers -- and great blogs -- lies in their
serendipity and surprise, and the touch of a good editor," continued
Mr. Murdoch. "We're going to bring that magic to The Daily
-- to inform people, to make them think, to help them engage in the
great issues of the day. And as we continue to improve and evolve, we
are going to use the best in new technology to push the boundaries of
reporting."
The Daily's unique mix of text, photography, audio, video,
information graphics, touch interactivity and real-time data and social
feeds provides its editors with the ability to decide not only which
stories are most important -- but also the best format to deliver these
stories to their readers.
"News Corp. is redefining the news experience with The Daily,"
says Steve Jobs, Apple's CEO. "We think it is terrific and iPad users
are really going to embrace it."
Led by Editor-in-Chief Jesse Angelo and Publisher Greg Clayman, The
Daily
is the first application made available on the App Store as a
subscription -- which will be billed directly to an iTunes account. And
because this paperless paper requires no multi-million dollar presses
or delivery trucks, it will be priced at just 99 cents a week (or
$39.99 for an annual subscription).
"The Daily launches at a moment when advances in
technology are changing the job of the modern editor," says Mr. Angelo.
"These advances are giving us new ways to tell stories. We intend to
take advantage of all of them, and make The Daily the new
voice for a new era."
Each day The Daily will publish up to 100 pages focused
on six key areas: news, sports, gossip and celebrity, opinion, arts and
life, and apps and games. It will offer views from across the political
spectrum. They will come from across cultures and generations, across
America and the world.
The Daily will feature Sudoku and crossword puzzles, localized
weather reports, and a customizable sports package that captures news
on the user's favorite teams. Subscribers will also be able to leave
comments on Daily stories in either written or audio form -- as well as
bookmark them in-app to read later.
As readers move through The Daily's content, they will be
helped by several highly intuitive navigation tools. And while The
Daily lives on the iPad, most of its articles can be easily shared
via Facebook, Twitter and email. The Daily will link out to
the web, as well as bring the web into the app.
"In short, says Mr. Murdoch, "we believe The Daily will be
the model for how stories are told and consumed in this digital age."
The Daily has bureaus in New York and Los Angeles, as well as
stringers across the country. Full company bios are available at
TheDaily.com/about. Executive staff includes:
The Daily
is also changing the way advertising is offered and consumed within a
news publication. Full-page ad units are completely interactive,
customizable, and offer a rich mix of branding and direct response
opportunities. Launch advertisers include HBO, Macy's, Paramount, Pepsi
Max, Range Rover, Verizon, and Virgin Atlantic Airways.
"With The Daily,
Rupert Murdoch has given us the chance to rethink the entire experience
of news delivery and consumption," said Mr. Clayman. "The ability to
actively listen to and engage with our audience means we can
continually provide an experience that consumers value in this
fast-evolving tablet space. Together with our customers, our
advertising partners, and the team at The Daily, we are
excited to create a new form of media."
About The Daily
The Daily
is a first-of-its-kind daily national news publication built
exclusively as an application for tablet computing. It provides readers
the engaging experience of a magazine combined with the immediacy of
the web and the need-to-know content of a newspaper, all while
elevating user experience beyond the printed word. The Daily
is a subscription-based news product, published 365 days a year, at the
cost of $0.99 cents a week or $39.99 a year. For more information on The
Daily go to: www.thedaily.com.
News Corporation
(NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) had total assets as of September
30, 2010 of approximately US$56 billion and total annual revenues of
approximately US$33 billion. News Corporation is a diversified global
media company with operations in six industry segments: cable network
programming; filmed entertainment; television; direct broadcast
satellite television; publishing; and other. The activities of News
Corporation are conducted principally in the United States, Continental
Europe, the United Kingdom, Australia, Asia and Latin America.