PRESS RELEASE from Obama for America
For Immediate Release: Thursday, July 19, 2012
Contact: Obama for America Press
First Lady Michelle
Obama Launches "It Takes One" Program to Engage New Supporters and Grow
Obama for America's Grassroots Organization
CHICAGO – On Friday, July 20,
First Lady Michelle Obama will travel to Virginia to officially launch
"It Takes One," a new Obama for America initiative that aims to enlist
every supporter nationwide to help continue building the campaign's
grassroots organization between now and November. Announced in a
campaign video to campaign supporters this morning, It Takes One
emphasizes the impact that every single person can have in this
election. Whether it's by registering one new voter or talking to one
more neighbor every week, It Takes One urges supporters who haven't yet
gotten engaged in the election to start small – and to never
underestimate the value of their contribution.
"Every single person can make a difference in this election – and today
we’re asking supporters to start by taking one action that will help
grow our campaign," said First Lady Michelle Obama. "Help one new voter
get registered through GottaVote.org, recruit one more volunteer, or
bring a friend to the next phone bank you attend. If we all commit to
finding at least one way to make an impact, we can ensure that we'll
keep moving this country forward for another four years.”
Watch the First Lady's message to supporters here:
http://www.barackobama.com/one
The First Lady will lead the It Takes One program – a coordinated
effort that includes digital, paid media and grassroots organizing
components – and will personally take part in It Takes One outreach and
grassroots activities, such as building local Neighborhood Teams. Next
week, Obama for America organizations in battleground states will
launch state-based It Takes One efforts with events designed to engage
new volunteers and in their communities.
This ground up approach to organization-building has been a hallmark of
the Obama campaign, and the President and First Lady often remind
voters about the impact they can have by getting engaged on the
community level. By taking it one step further and encouraging
supporters to start small, the campaign aims to engage new people and
build its organizational reach even further.
The First Lady will officially launch the program during campaign stops
in Virginia tomorrow: first, she will deliver remarks at an Obama for
America Women Vote 2012 event in Charlottesville, and later, she will
speak to grassroots supporters in Fredericksburg. For details or to
RSVP, please email FirstLadyPress@barackobama.com and include the event
you wish to attend in the subject line.
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