Republican National Committee (RNC) Chairman Reince Priebus has
announced the next phase of the RNC’s national Latino engagement effort:
“The expanded multifaceted
approach to connect with the Hispanic community will include both
digital outreach, traditional voter identification and get out the vote
efforts,” said RNC Chairman Priebus. “Aimed at connecting
with the fastest growing demographic, the RNC will place staff on the
ground across the country to coordinate the GOP’s Hispanic effort as
part of a program to make sure Barack Obama is a one-term
president. Latinos play an integral role in our communities,
and the Republican Party believes it is essential to involve Latinos at
every level of our Party’s efforts in 2012."
To organize the national
effort and oversee state-level staff working with local Latino
communities, the RNC has named Bettina Inclán as the Director of
Hispanic Outreach. Bettina is the former Executive Director of
the Republican National Hispanic Assembly and has served on numerous
campaigns at the national, state and local level. Most recently,
Bettina worked on statewide campaigns in both California and Florida.
She was part of the team that elected Rick Scott Governor
of Florida, who secured over 50 percent of the Hispanic vote in his
successful run in 2010.
To kick-off the effort, the
RNC has launched a Twitter account @RNCLatinos
and a Tumblr blog at RNCLatinos.tumblr.com.
The social media sites will include the latest bilingual
content, research and videos from the RNC and provide an opportunity
for the community to share their thoughts. The Twitter account and
Tumblr blog will join the existing bilingual website for
"With the unemployment rate
for the Latino community at eleven percent, over two points higher than
the national average, Latinos across the country are frustrated with
Obama’s failed economic policies. Their dissatisfaction
with the president creates an opening for the Republican Party’s
message of economic security and conservative values to resonate with
Latinos," said RNC Co-Chairman Sharon Day.
A mobile text campaign has
also been launched asking Latino voters to text “ÚNETE”
(Unite) to 91919 (Data & Msg rates may apply) and join
the RNC’s mobile army.
As the 2012 election cycle
continues, the RNC will unfold additional pieces of its Hispanic