Priebus' 11-page campaign
brochure "The RNC Plan for Victory in 2011 and 2012" included a 14-day
action plan and a 9-month plan, each covering seven areas: unity,
operations, finance, convention, political, communications and
[December 6, 2010]
Dear Fellow RNC Members,
After careful consideration, prayer and encouragement from many, I have
decided to run for RNC Chairman.
The RNC must be at its best during this next election cycle.
There is too much at risk for our Party and, more importantly, for our
country. That is why I am running for Chairman.
It is not just Republicans that have a lot at stake. This next election
is about the entire direction of our country. Our country cannot
afford a second term of President Obama and Democrat control of the
U.S. Senate and possibly the House. Fortunately, our victories in
2010 put us in a position to put a stop to the Obama Administration’s
liberal agenda. We must capitalize on the 2012 election cycle in
order to get our country back on the right track. However, this
won’t happen without significant changes at the RNC.
It is not just about fundraising. It is not just about communicating
our message. It is not just about standing up for our conservative
values and Party Platform. It is not just about putting together
successful victory programs. It must be all those things to win
As Chairman of the Wisconsin GOP, I did all those things and more. We
built coalitions. We brought in Tea Party activists and we worked well
together. I assembled and led an exceptional team in Wisconsin.
We recruited good conservative candidates who are reflective of the GOP
Young Guns sweeping our country. We raised the money needed for
In this historic election, Wisconsin Republicans also achieved
tremendous success. And the Party was an integral part of victory in
all of our campaigns. Simply put, Wisconsin enjoyed one of the
biggest Republican victories in the country and we flipped just about
everything from blue to red.
When I took over as Chairman we started with just about nothing and now
we just celebrated arguably the greatest Republican victory in the
history of our state.
I will run a tight ship at the RNC. I will keep expenses
low. I will put in strong and serious controls. We will
raise the necessary funds to make sure we are successful. We will
work to regain the confidence of our donor base and I will personally
call our major donors to ask them to rejoin our efforts at the RNC.
I will continue to maintain and build good relationships with RNC
Membership, House and Senate Republican Leadership, Republican
Governors and all Republicans from the grassroots, local and national
I will promote our Party Platform. As a fiscal and social
conservative, I strongly support our Party’s core principles. I
will fight for our Party and work to strengthen and grow it.
We need to unify the RNC. This campaign for RNC Chairman is about all
of us. I plan to run a “member-to-member” campaign. And I
will come out and see as many of you as I can personally. Together we
can bring back strong leadership at the RNC and continue to help change
the direction of our country.
I thought hard about whether now was the time to run. My mother was
born in Sudan and my father was a union electrician. They both
taught me to be honest and that nothing was more important than faith
in God and working hard. I grew up in Wisconsin where the
Republican Party was born.
My wife, Sally, and I met in high school and our first date was a
Lincoln Day Dinner! We have two young children - Jack (5) and Grace (9
months). America’s future is their future too. I want you to know
Sally and the kids are on board and will move with me to Washington for
the two-year term so that we can do this as a family.
For me, being State Chairman isn’t a title – it's a mission. As
Chairman of the RNC, I will assume that same laser focus. Less drama,
more hard work, more results and more focus on winning. That is my
pledge to you and I humbly ask for your support.