We Are Better, Stronger & Prouder

A Partnership to 2012, Our Path to 270.

We've got a big job to do and thanks to you, the American people, 2010 was a watershed year for Republicans and our conservative, limited-government movement. We elected 63 new members to take control of the House; 13 new Senators setting the stage for a 2012 attack; and more than 690 new state legislators. We achieved that in part because we adhered to two important principles: consistency and inclusion. Together, we have laid the framework for winning the White House. It is a clear goal -- 270 electoral votes.

We fired Pelosi so let's increase our resources and strength to take back the Senate, elect new governors, and ultimately a principled Republican leader to serve as President of the United States. United, we can make a difference for America and its future.

OUR LEADERSHIP

There is no "I" in Team. True leadership requires a group of dynamic people who are willing to collaborate and implement winning strategies for achieving victory. We must forge forward with an infrastructure that is governed by the collective voices of the 168, and its subcommittees. We will achieve victory by:

• Upholding and defending our party's core principles. We will stand firm for our Republican ideals and platform and be resolved that our message of limited government, economic growth, personal liberty and commitment to life will appeal across a wide spectrum of the American electorate.
• Working together to immediately retire the Committee's debt and tactically working to restore our resources for strategic 2011 and 2012 political expenditures.
• Exercising the discipline necessary to streamline operations so that our goals of electing Republican candidates in 2011 and 2012 are achieved.
• Creating an infrastructure that rewards measured results, and provides direct and consistent transparency from all members and staff.
• Implementing high-quality financial reporting that embodies accuracy, objectivity and transparency and instituting communication expectations to employees, strong internal controls, financial stewardship and disclosure controls.

OUR RESOURCES

Consistent and Inclusive Sharing of all Resources

RNC Technology, Research, Voter Vault, Volunteer and Coalitions Databases and Surrogates will be shared consistently with every state committee in an effort to win a presidential election and new gubernatorial seats.

The resources of the RNC come from our donors and volunteers across the country. Those volunteers and donors reside in each of the 50 states and territories. Collectively we secured over $179 million, 37% more than the DNC in the 2006 cycle. However, the political landscape has changed and the RNC must dramatically increase fundraising for the 2012 cycle. We will do so by continuing to build our unmatched small donor operation and augmenting it with an expanded major donor operation.

Expand our Success with RNC's Unmatched Small Donor Operation

• The RNC reversed a precipitous decline of new donors in recent off-cycle years, nearly quadrupling the number of, and amount raised from new donors in 2009 compared to 2007. In the most recent off-election years prior to 2009, the number of new donors to the RNC had dropped precipitously.
• Well over 1,000,000 donors have given so far this year—far more than the last mid-term election year, and the RNC has gained over 685,000 new donors this cycle.
• The RNC's expanded donor base reflects the RNC's success in building an energized grass roots base: the average gift this cycle has been $39.98.
• Our small donor base is a critical asset, not just as a means to raise record amounts of funds, but also as a way to mobilize supporters and drive turnout.
• Through the 2012 cycle, the RNC will redouble its efforts and continue to grow dramatically its small donor base.

Build Resources through a Revitalized Major Donor Program

• A significant number of past RNC major donors have migrated to other organizations led by former RNC chairmen which are not bound by the same laws as the RNC. Realistically, those donors are unlikely to return in great numbers. Instead, the RNC intends to identify and cultivate new major donors so that the party can establish a solid financial footing not just for the coming cycle, but for the next generation.
• The revived major donor program will be organized in several ways—geographically, by shared interests, and otherwise—and will have a dedicated staff devoted to working with them.
  

OUR FOCUS—EFFECTIVELY CLEAR

Our sole focus is to provide a healthy infrastructure for our Presidential Nominee in 2012.

This new political environment made us stronger, better and prouder of our ability to connect with the American voter through new candidates, the emerging strength of the Tea Party movement, new technologies, contributions of conservative 527's; a growing Hispanic population and youth attractiveness to the GOP. As such, in partnership, we will continue to build our foundation through consistent and inclusive activity that means neutrality for our presidential nominee and strengthens our ground game to victory through:

• Leveraging Unprecedented GOTV Performance in 2010
• Strengthened Member Relations
• National, Regional and Local Fundraising Efforts
• State and Local Initiatives with Elected Officials
• 50-State Grassroots & Coalitions Building
  
• Technology
  
• Traditional and Non-Traditional Communications Strategies