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Student Initiative to Draft Daniels PAC

"My Man Mitch" +
30-second ad run in Des Moines, IA on Jan. 30, 2011 during the Pro Bowl on FOX affiliate KDSM; in IN on Feb. 4; and in NH on Feb. 5 during "Jimmy Kimmel Live!" on WMUR-TV.

[Natural Sound] Woman: So I met this guy a couple of years ago.  He told me he was different.  He bought me a car.  He even subsidized my medical insurance.  Everything was perfect.  Until I got my credit card bill.  It turns out he was spending all of my money.

Now there's a new man in my life.  Mitch Daniels. He doesn't need to rely on fancy rhetoric or empty promises. You know what he's all about?  Fiscal responsibility.

Male Announcer (voiceover): Mitch Daniels did not approve this message.  Tell him to.

Notes: Written by Michael Knowles, Max Eden, Coco Pannell.  Starring Coco Pannell, Michael Knowles, Caleb Smith.  Courtney "CoCo" Pannell is Yale class of 2011.  This ad garnered a lot of free media attention.