- Iowa
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« The Iowa Ad Campaign
The Iowa Ad Campaign
DEMOCRACY IN ACTION
feature made
possible thanks to video assistance from Robert A. Ussery of Des Moines.
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| Dec. 5
Monday |
Dec.
6 Tuesday |
Dec.
7 Wednesday |
Dec.
8 Thursday |
Dec.
9 Friday |
Dec.
10*
Saturday |
Dec.
11*
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| The Campaigns |
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| PAUL | ||||||
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| Super PACs / Other Groups |
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| MAKE US GREAT AGAIN | ||||||
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| 9-9-9 FUND |
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| RESTORE OUR
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| Political - Non-Pres. |
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| Summary | . | . | . | . | . | . |
| 6
p.m. 4 political ads: Perry (''Energy Jobs" and "Faith"), Romney, 9-9-9 Fund. |
6
p.m. 3 political ads: Paul, Perry ("Energy Jobs"), Romney. |
6 p.m. 4 political ads: Gingrich (1 min.), Perry, Romney ("The Right Answer-Iowa"-2). |
6 p.m. 6 political ads: Gingrich (1 min.), Paul, Perry, Romney, 9-9-9 Fund, Crossroads GPS on Boswell. |
6 p.m. 4 political ads: Perry ("Obamacare"), Romney, Restore Our Future ("Now You See the Problem" and "Smiling"-1 min.). |
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| 10
p.m. 5 political ads: Paul (1), Perry ("Energy Jobs" and "Faith"), Romney ("The Right Answer-Iowa"-2). |
10
p.m. 5 political ads: Gingrich (1 min.), Paul, Perry ("Faith"), Romney, Make Us Great Again. |
10 p.m. 4 political ads: Gingrich (1 min.), Paul, Perry, Romney. |
10 p.m. 5 political ads: Gingrich (1 min.), Paul, Perry, Romney, Make Us Great Again. |
10 p.m. 3 political ads: Perry ("Strong"), Romney, Crossroads GPS on Boswell. |
10 p.m. 5 political ads: Perry, Romney ("Leader"-2), Make Us Great Again, Restore Our Future (1 min.). |
10 p.m. (started
at 10:40 p.m.) 2 political ads: Perry, Romney. |
Week One
Monday, December 5
6 p.m.: Ad Break #1: Reclast (med.) (1 min.).
Ad Break #2: American (furniture), Christian Photo, Perry.
Ad Break #3: SafeLink (1 min.), 9-9-9 Fund, Bon Appetit.
Ad Break #4: Younker's (:15), HyVee (1 min.), Romney, Younker's (:15).
Ad Break #5: Meskwaki Casino, Theisen's, Perry, Hope Ministries.
Total: 16 ads totaling 8 min. 30 sec. 4 political ads totaling 2 min.
10 p.m.: Ad Break #1: Active Endeavors (:15), Toyota, McDonalds, Good Feet, Active Endeavors (:15).
Ad Break #2: Ford, SafeLink (1 min.), Romney.
Ad Break #3: Perry, Arby's (:10), Lederman Bail Bond (:10), Paul.
Ad Break #4: American (furniture), William Penn University, Toys for Tots, Romney, Toyota.
Ad Break #5: Karl Chevrolet, Mercy, Fareway, Perry, Chevy.
Total: 22 ads totaling 10 min. 20 sec. 5 political ads totaling 2 min. 30 sec.
Dec. 5 Grand Total: 38 ads totaling 18 min. 20 sec. 9 political ads totaling 4 min. 30 sec. (9 campaign: 0 super PAC)
Tuesday, December 6
6 p.m.: Ad Break #1: Honda, Menard's.
Ad Break #2: Karl Chevrolet, Subway, Perry.
Ad Break #3: Younker's, Mercy, Romney, American (furniture).
Ad Break #4: GMC, HyVee, Paul.
Ad Break #5: SafeLink (1 min.), Reclast (med.) (1 min.).
Total: 14 ads totaling 8 min. 3 political ads totaling 1 min. 30 sec.
10 p.m.: Ad Break #1: Mercy, Toys for Tots, William Penn University, Theisen's.
Ad Break #2: Younker's, HyVee, Romney.
Ad Break #3: SafeLink (1 min.), Paul.
Ad Break #4: American (furniture), Make Us Great Again, Toys for Tots, Premier Chevy, Perry.
Ad Break #5: Gingrich (1 min.), Subway, Fareway, American Family Insurance.
Total: 18 ads totaling 10 min. 30 sec. 5 political ads totaling 3 min.
Dec. 6 Grand Total: 32 ads totaling 18 min. 8 political ads totaling 4 min. 30 sec. (7 campaign: 1 super PAC)
Wednesday, December 7
6 p.m.: Ad Break #1: Subway, Toys for Tots.
Ad Break #2: HyVee, Romney.
Ad Break #3: Safelink (1 min.), Re-Bath (:15), Perry.
Ad Break #4: Honda, Gingrich (1 min), Vision4Less.
Ad Break #5: GMC, White Communications/DirectTV, Romney, American (furniture).
Total: 14 ads totaling 7 min. 45 sec. 4 political ads totaling 2 min. 30 sec.
News notes: Poll Gingrich 31%, Romney 17%...
10 p.m.: Ad Break #1: Buick, Homemakers, Toys for Tots, Karl Chevrolet.
Ad Break #2: Honda, HyVee, Romney, Younker's.
Ad Break #3: Arby's (:10), Luther Park Retirement (:10), Dodge, Paul.
Ad Break #4: Toys for Tots, Gingrich (1 min.), HyVee.
Ad Break #5: Mercy, Safelink (1 min.), Perry, Ram Trucks.
Total: 19 ads totaling 9 min. 50 sec. 4 political ads totaling 2 min. 30 sec.
News notes: Lead political story was Perry ad. Also interview with Gov. Christie, plus Who is Jon Huntsman...first in a series.
Dec. 7 Grand Total: 33 ads totaling 17 min 35 sec. 8 political ads totaling 5 min. (8 campaign: 0 super PAC)
Thursday, December 8
6 p.m.: Ad Break #1: HyVee.
Ad Break #2: Perry, iHeater, 9-9-9 Fund.
Ad Break #3: Willis Cadillac, Paul, Safelink (1 min.).
Ad Break #4: HyVee, Crossroads GPS, iHeater, Romney.
Ad Break #5: MidAmerican, Gingrich (1 min.), Karl Chevrolet.
Total: 14 ads totaling 8 min. 6 political ads totaling 3 min. 30 sec.
10 p.m.: Ad Break #1: Honda, Younker's, Iowa Lottery, Toys for Tots.
Ad Break #2: GMC, Iowa Farm Bureau (1 min.) Romney.
Ad Break #3: Make Us Great Again, American (furniture), Perry.
Ad Break #4: Ramsey Mazda, Safelink (1 min.), Paul, FS.
Ad Break #5: Willis Cadillac, Mercy, Gingrich (1 min.), Theisen's.
News notes: Huntsman on the Issues segment.
Total: 18 ads totaling 10 min. 30 sec. 5 political ads totaling 3 min.
Dec. 8 Grand Total: 32 ads totaling 17 min. 30 sec. 11 political ads totaling 5 min. 30 sec. (8 campaign: 3 super PAC)
Friday, December 9
6 p.m.: Ad Break #1: iHeater, Buick.
Ad Break #2: HyVee, Iowa Department of Natural Resources, Restore Our Future.
Ad Break #3: iHeater, Younker's, Romney, Christian Photo.
Ad Break #4: Mid-American, Restore Our Future (1 min.), American (furniture).
Ad Break #5: Mercy, Menard's, Perry, iHeater.
Total: 16 ads totaling 8 min. 30 sec. 4 political ads totaling 2 min. 30 sec.
10 p.m.: Ad Break #1: childserv.org, Granite Transformations, Buick, Subway.
Ad Break #2: Pandora (jewelry), KFC, Mercy, Toys for Tots.
Ad Break #3: HyVee, Crossroads GPS, Honda.
Ad Break #4: Massage, Ramsey Subaru, American Family Insurance, Romney, Menard's.
Ad Break #5: American (furniture), Meskwaki Casino, Ram Trucks, Perry, McDonalds.
Total: 21 ads totaling 10 min. 30 sec. 3 political ads totaling 1 min. 30 sec.
Dec. 9 Grand Total: 37 ads totaling 19 min. 7 political ads totaling 4 min. (6 campaign: 1 super PAC)
Saturday, December 10
10 p.m.: Ad Break #1: GMC Sierra, Pioneer, Jeep Grand Cherokee.
Ad Break #2: Chevy, Pizza Hut, Chrysler, Romney.
Ad Break #3: Iowa Lottery, Make Us Great Again, Perry.
Ad Break #4: America Family Insurance, Pandora (jewelry), Restore Our Future (1 min.), Arby's.
Ad Break #5: GMC, Hope Ministries, Taco John's (:15), Romney, Re-Bath (:15), Jeep Grand Cherokee.
Total: 19 ads totaling 9 min. 30 sec. 5 political ads totaling 3 min.
News notes: Lead live Drake debate.
Sunday, December 11
10 p.m. - broadcast started 10:40 p.m.: Ad Break #1: Iowa Lottery, Mercy, Ram Trucks, Pioneer.
Ad Break #2: Theisen's, Pandora (jewelry), Romney, Toys for Tots.
Ad Break #3: Toyota, Hardee's, U.S. Cellular.
Ad Break #4: Slumberland (:15), Central Iowa Pool & Spa, Trinity Center at Luther Park, Toys for Tots, GMC, Slumberland (:15).
Ad Break #5: Toys for Tots, Lederman Bail Bonds (:10), Perkins Restaurant & Bakery (:10), Iowa Lottery, Perry.
Total: 21 ads totaling 9 min. 50 sec. 2 political ads totaling 1 min.
Monday, December 5
6 p.m.: Ad Break #1: Reclast (med.) (1 min.).
Ad Break #2: American (furniture), Christian Photo, Perry.
Ad Break #3: SafeLink (1 min.), 9-9-9 Fund, Bon Appetit.
Ad Break #4: Younker's (:15), HyVee (1 min.), Romney, Younker's (:15).
Ad Break #5: Meskwaki Casino, Theisen's, Perry, Hope Ministries.
Total: 16 ads totaling 8 min. 30 sec. 4 political ads totaling 2 min.
10 p.m.: Ad Break #1: Active Endeavors (:15), Toyota, McDonalds, Good Feet, Active Endeavors (:15).
Ad Break #2: Ford, SafeLink (1 min.), Romney.
Ad Break #3: Perry, Arby's (:10), Lederman Bail Bond (:10), Paul.
Ad Break #4: American (furniture), William Penn University, Toys for Tots, Romney, Toyota.
Ad Break #5: Karl Chevrolet, Mercy, Fareway, Perry, Chevy.
Total: 22 ads totaling 10 min. 20 sec. 5 political ads totaling 2 min. 30 sec.
Dec. 5 Grand Total: 38 ads totaling 18 min. 20 sec. 9 political ads totaling 4 min. 30 sec. (9 campaign: 0 super PAC)
Tuesday, December 6
6 p.m.: Ad Break #1: Honda, Menard's.
Ad Break #2: Karl Chevrolet, Subway, Perry.
Ad Break #3: Younker's, Mercy, Romney, American (furniture).
Ad Break #4: GMC, HyVee, Paul.
Ad Break #5: SafeLink (1 min.), Reclast (med.) (1 min.).
Total: 14 ads totaling 8 min. 3 political ads totaling 1 min. 30 sec.
10 p.m.: Ad Break #1: Mercy, Toys for Tots, William Penn University, Theisen's.
Ad Break #2: Younker's, HyVee, Romney.
Ad Break #3: SafeLink (1 min.), Paul.
Ad Break #4: American (furniture), Make Us Great Again, Toys for Tots, Premier Chevy, Perry.
Ad Break #5: Gingrich (1 min.), Subway, Fareway, American Family Insurance.
Total: 18 ads totaling 10 min. 30 sec. 5 political ads totaling 3 min.
Dec. 6 Grand Total: 32 ads totaling 18 min. 8 political ads totaling 4 min. 30 sec. (7 campaign: 1 super PAC)
Wednesday, December 7
6 p.m.: Ad Break #1: Subway, Toys for Tots.
Ad Break #2: HyVee, Romney.
Ad Break #3: Safelink (1 min.), Re-Bath (:15), Perry.
Ad Break #4: Honda, Gingrich (1 min), Vision4Less.
Ad Break #5: GMC, White Communications/DirectTV, Romney, American (furniture).
Total: 14 ads totaling 7 min. 45 sec. 4 political ads totaling 2 min. 30 sec.
News notes: Poll Gingrich 31%, Romney 17%...
10 p.m.: Ad Break #1: Buick, Homemakers, Toys for Tots, Karl Chevrolet.
Ad Break #2: Honda, HyVee, Romney, Younker's.
Ad Break #3: Arby's (:10), Luther Park Retirement (:10), Dodge, Paul.
Ad Break #4: Toys for Tots, Gingrich (1 min.), HyVee.
Ad Break #5: Mercy, Safelink (1 min.), Perry, Ram Trucks.
Total: 19 ads totaling 9 min. 50 sec. 4 political ads totaling 2 min. 30 sec.
News notes: Lead political story was Perry ad. Also interview with Gov. Christie, plus Who is Jon Huntsman...first in a series.
Dec. 7 Grand Total: 33 ads totaling 17 min 35 sec. 8 political ads totaling 5 min. (8 campaign: 0 super PAC)
Thursday, December 8
6 p.m.: Ad Break #1: HyVee.
Ad Break #2: Perry, iHeater, 9-9-9 Fund.
Ad Break #3: Willis Cadillac, Paul, Safelink (1 min.).
Ad Break #4: HyVee, Crossroads GPS, iHeater, Romney.
Ad Break #5: MidAmerican, Gingrich (1 min.), Karl Chevrolet.
Total: 14 ads totaling 8 min. 6 political ads totaling 3 min. 30 sec.
10 p.m.: Ad Break #1: Honda, Younker's, Iowa Lottery, Toys for Tots.
Ad Break #2: GMC, Iowa Farm Bureau (1 min.) Romney.
Ad Break #3: Make Us Great Again, American (furniture), Perry.
Ad Break #4: Ramsey Mazda, Safelink (1 min.), Paul, FS.
Ad Break #5: Willis Cadillac, Mercy, Gingrich (1 min.), Theisen's.
News notes: Huntsman on the Issues segment.
Total: 18 ads totaling 10 min. 30 sec. 5 political ads totaling 3 min.
Dec. 8 Grand Total: 32 ads totaling 17 min. 30 sec. 11 political ads totaling 5 min. 30 sec. (8 campaign: 3 super PAC)
Friday, December 9
6 p.m.: Ad Break #1: iHeater, Buick.
Ad Break #2: HyVee, Iowa Department of Natural Resources, Restore Our Future.
Ad Break #3: iHeater, Younker's, Romney, Christian Photo.
Ad Break #4: Mid-American, Restore Our Future (1 min.), American (furniture).
Ad Break #5: Mercy, Menard's, Perry, iHeater.
Total: 16 ads totaling 8 min. 30 sec. 4 political ads totaling 2 min. 30 sec.
10 p.m.: Ad Break #1: childserv.org, Granite Transformations, Buick, Subway.
Ad Break #2: Pandora (jewelry), KFC, Mercy, Toys for Tots.
Ad Break #3: HyVee, Crossroads GPS, Honda.
Ad Break #4: Massage, Ramsey Subaru, American Family Insurance, Romney, Menard's.
Ad Break #5: American (furniture), Meskwaki Casino, Ram Trucks, Perry, McDonalds.
Total: 21 ads totaling 10 min. 30 sec. 3 political ads totaling 1 min. 30 sec.
Dec. 9 Grand Total: 37 ads totaling 19 min. 7 political ads totaling 4 min. (6 campaign: 1 super PAC)
Saturday, December 10
10 p.m.: Ad Break #1: GMC Sierra, Pioneer, Jeep Grand Cherokee.
Ad Break #2: Chevy, Pizza Hut, Chrysler, Romney.
Ad Break #3: Iowa Lottery, Make Us Great Again, Perry.
Ad Break #4: America Family Insurance, Pandora (jewelry), Restore Our Future (1 min.), Arby's.
Ad Break #5: GMC, Hope Ministries, Taco John's (:15), Romney, Re-Bath (:15), Jeep Grand Cherokee.
Total: 19 ads totaling 9 min. 30 sec. 5 political ads totaling 3 min.
News notes: Lead live Drake debate.
Sunday, December 11
10 p.m. - broadcast started 10:40 p.m.: Ad Break #1: Iowa Lottery, Mercy, Ram Trucks, Pioneer.
Ad Break #2: Theisen's, Pandora (jewelry), Romney, Toys for Tots.
Ad Break #3: Toyota, Hardee's, U.S. Cellular.
Ad Break #4: Slumberland (:15), Central Iowa Pool & Spa, Trinity Center at Luther Park, Toys for Tots, GMC, Slumberland (:15).
Ad Break #5: Toys for Tots, Lederman Bail Bonds (:10), Perkins Restaurant & Bakery (:10), Iowa Lottery, Perry.
Total: 21 ads totaling 9 min. 50 sec. 2 political ads totaling 1 min.
Copyright © 2012 Eric M.
Appleman/Democracy in
Action. All rights reserved.