Although there was one ad from July, this was very much a Fall campaign effort.  American Crossroads produced several distinctive ads.  "Actually Happened" used interesting visual effects to drive home the message about the lackluster Obama economy.  "Sack It" and "Debate" appeal to the women vote.  According to the Sunlight Foundation Reporting Group's "Follow the Unlimited Money" (+), American Crossroads spent the second most of any group on independent expenditures opposing President Obama, a total of $84.5 million.