The Virginia Ad Campaign

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Oct. 15
Monday		 Oct. 16
Tuesday		 Oct. 17
Wednesday		 Oct. 18
Thursday		 Oct. 19
Friday		 Oct. 20
Saturday		 Oct. 21
Sunday  
The Campaigns and Their Allies [CLICK to link] . . . . . .


missing



OBAMA FOR AMERICA

















PRIORITIES USA ACTION











ROMNEY FOR PRESIDENT











AMERICAN CROSSROADS









RESTORE OUR FUTURE











Summary . . . . . .
Sample: 43 ads (21.75 min.)
13 groups - 33 political ads (16.5 min.):
Presidential (9): Obama (4), Romney (2), Restore Our Future (3).   ...(4.5 min.)
VA Senate (13): Kaine (4), Allen (1), DSCC (2), NEA Fund for... (1), SEIU COPE (1),  NRSC (4).  ...(6.5 min.)
Question 7 (7): Yes on 7 (3), No on 7 (4).  ...(3.5 min.)
Question 6 (2): Yes on 6 (2).   ...(1.0 min.)
More (2): Sobhani for Senate (2).   ...(1.0 min.)
Sample: 63 ads (30:41 min.)
15 groups - 47 political ads (23.5 min.):
Presidential (11): Obama (5), Romney (4), American Crossroads (2).   ,,,(6.5 min.)
VA Senate (20): Kaine (7), Allen (2), DSCC (2), NEA Fund for... (1), SEIU COPE (1), NRSC (5), Independence Virginia PAC (2).   ...(10.0 min.)
Question 7 (9): Yes on 7 (4), No on 7 (5).  ...(4.5 min.)
Question 6 (2): Yes on 6 (1), No on 6 (1).   ...(1.0 min.)
More (5): Sobhani for Senate (5).   ...(2.5 min.)
 missing Sample 48 ads (23.25 min.)
13 groups - 37 political ads (18.5 min.):
Presidential (10): Obama (5), Romney (3), American Crossroads (2).   ...(5.0 min.)
VA Senate (16): Kaine (4), Allen (3), DSCC (2), AFSCME PEOPLE (1), NEA Fund for...(1), NRSC (3), Independence Virginia PAC (2).   ...(8.0 min.)
Question 7 (10): Yes on 7 (5), No on 7 (5).   ...(5.0 min.)
Question 6 (1): Yes on 6 (1).   ...(0.5 min.)
 Sample: 57 ads (28.25 min.)
16 groups - 39 political ads (20.5 min.):
Presidential (10): Obama (3), Romney (4), American Crossroads (2), Priorities USA Action (1).   ...(5.0 min.)
VA Senate (16): Kaine (4), Allen (1), DSCC (3), AFSCME PEOPLE (1), SEIU COPE (1), NRSC (4), Independence Virginia PAC (2).   ...(8.0 min.)
Question 7 (9): Yes on 7 (6), No on 7 (3).   ...(4.5 min.)
Question 6 (3): Yes on 6 (1), No on 6 (2).   ...(1.5 min.)
More (1): Bongino for Senate (1).  ...(1.5 min.)


Sample Summary Week of October 15
Totals for the Sample (Oct. 15, 16, 18 and 19)
approx. 6 hours 40 minutes of local news
41 ad breaks
211 ads (103.66 min.)
156 political ads (73.9%) totaling 79.0 min. (76.2%)
40 presidential ads (19.0%) totaling 20.0 min. (19.3%)
{Obama 17 (8.5 min.), Romney 13 (6.5 min.), American Crossroads 6 (3.0 min.), Restore Our Future 3 (1.5 min.), Priorities USA Action 1 (0.5 min.)}
65 VA Senate ads (30.8%) totaling 32.5 min. (31.4%)
35 Question 7 ads (16.6%) totaling 17.5 min. (16.9%)
8 Question 6 ads (3.8 %) totaling 4.0 min (3.9%)
8 MD Senate ads (3.8%) totaling 5.0 min (4.8%)


Details
Monday, October 15
starting about 5:30 p.m.: partial
Ad Break #1: DSCC, Chevy, Obama, Hyundai, Aetna (1min.)
Ad Break #2: Sobhani, Yes on 6, Yes on 7, Kaiser Permanente, Restore Our Future.
Ad Break #3: No on 7, NRSC, Kaine.
Totals:
13 ads totaling 7.0 min.
9 political ads (69.2%) totaling 4.5 min. (64.3%).
2 presidential ads (15.4%) totaling 1.0 min. (14.3%)

6 p.m.:
Ad Break #1: NRSC, Yes on 6, SEIU COPE (Sen.), No on 7, Obama.
Ad Break #2: Restore Our Future, Kaine, Yes on 7, DSCC, PNC Bank, Romney.
Ad Break #3: NRSC, Obama, Allen, No on 7, Sobhani.
Ad Break #4: Obama, Yes on 7, NEA Fund for...(Sen.), Honda, Kaine.
Ad Break #5: NRSC, Romney, Chevy, No on 7, Restore Our Future.
Ad Break #6: Navy Federal Credit Union, Honda, Pepco (:15), Kaine.
Totals:
30 ads totaling 14.75 min.
24 political ads (80.0%) totaling 12.0 min. (81.4%).
7 presidential ads (23.3%) totaling 3.5 min. (23.7%).

Grand Total for Oct. 15:
43 ads totaling 21.75 min.
33 political ads (76.7%) totaling 16.5 min. (75.9%)
9 presidential ads (20.9%) totaling 4.5 min. (20.7%)


Tuesday, October 16
starting at 5 p.m.:
Ad Break #1: Sobhani, Kaine, Yes on 7, Toyota, Romney.
Ad Break #2: NRSC, No on 6, American Crossroads, Hyundai, No on 7.
Ad Break #3: Kaine, Kaiser Permanente, Independence Virginia PAC (Sen.), PNC Bank, Obama, The Jewelry Exchange (:15).
Ad Break #4: NRSC, Honda, Kaine, Express Homebuyers, SEIU COPE (Sen.).
Ad Break #5: Romney, No on 7, USO (:10), Sobhani, Honda, Allen.
Ad Break #6: DSCC, Kaine, Pepco (:15), Yes on 7, "War Horse" (:15), Obama.
Totals:
33 ads totaling 15.66 min.
22 political ads (66.7%) totaling 11.0 min. (70.2%).
5 presidential ads (15.2%) totaling 2.5 min. (16.0%).

6 p.m.:
Ad Break #1: NRSC, Sobhani, Yes on 7, Obama, Kaine.
Ad Break #2: DSCC, Kaine, Yes on 6, No on 7, Romney, PNC Bank.
Ad Break #3: NRSC, Pepco (:15), No on 7, Obama.
Ad Break #4: American Crossroads, Obama, Yes on 7, Honda, Kaine.
Ad Break #5: Sobhani, Romney, No on 7, NRSC/Allen, NRSC, NEA Fund for...(Sen.).
Ad Break #6: Toyota, Independence Virginia PAC (Sen.), Honda, Sobhani.
Totals:
30 ads totaling 14.75 min.
25 political ads (83.3%) totaling 12.5 min. (84.7%).
6 presidential ads (20.0%) totaling 3.0 min. (20.3%).

Grand Total for Oct. 16:
63 ads totaling 30.41 min.
47 political ads (74.6%) totaling 23.5 min. (77.3%)
11 presidential ads (17.4%) totaling 5.5 min. (18.1%)


Wednesday, October 17
missing


Thursday, October 18
starting at 5:33 p.m.: partial
Ad Break #1: DSCC, Allen, PNC Bank, Yes on 7, Room Store, Obama.
Ad Break #2: Kaine, No on 7, American Crossroads, Kaiser Permanente, Romney.
Ad Break #3: Obama, Independence Virginia PAC (Sen.), Bob's Furniture Warehouse, Yes on 7, NRSC.
Totals:
16 ads totaling 8.0 min.
12 political ads (75.0%) totaling 6.0 min. (75.0%).
4 presidential ads (25.0%) totaling 2.0 min. (25.0%).

6 p.m.:
Ad Break #1: NEA Fund for...(Sen.), NRSC, Allen, No on 7, Romney.
Ad Break #2: Craftsmen's Classic (:15), Obama, Yes on 7, Honda, Kaine, Yes on 6, Craftsmen's Classic (:15).
Ad Break #3: Obama, PNC Bank, No on 7, Pepco (:15), Kaine.
Ad Break #4: NRSC/Allen, DSCC, Honda, No on 7, Independence Virginia PAC (Sen.).
Ad Break #5: Yes on 7, NRSC, Kaine, Romney, American Crossroads.
Ad Break #6: AFSCME PEOPLE (Sen. ), Yes on 7, Obama, Honda, No on 7.
Totals:
32 ads totaling 15.25 min.
25 political ads (78.1%) totaling 12.5 min. (82.0%).
6 presidential ads (18.8%) totaling 3.0 min. (19.7%).

Grand Total for Oct. 18:
48 ads totaling 23.25 min.
37 political ads (77.5%) totaling 18.5 min. (79.6%)
10 presidential ads (20.8%) totaling 5.0 min. (21.5%)


Friday, October 19
starting at 5:19 p.m.: partial
Ad Break #1: No on 6, American Crossroads, DSCC, Yes on 7, Yes on 7.
Ad Break #2: Romney, Kaine, The Jewelry Exchange (:15), IHOP (:15), Independence Virginia PAC (Sen.), Toyota.
Ad Break #3: NRSC, AFSCME PEOPLE (Sen.), Progresso, Kaine, Romney.
Ad Break #4: DSCC, PNC Bank, No on 7, Obama, Pepco (:15), Yes on 7.
Ad Break #5: Yes on 7, Navy Federated Credit Union, Yes on 6, Kaiser Permanente, Express Homebuyers.
Totals:
27 ads totaling 13.0 min.
18 political ads (66.7%) totaling 9.0 min. (69.2%).
 4 presidential ads (14.8%) totaling 2.0 min. (15.4%)

6 p.m.:
Ad Break #1: NRSC, Allen, No on 7, Priorities USA Action, Romney, SEIU COPE (Sen.).
Ad Break #2: Kaine, PNC Bank, Obama, Yes on 7, Honda, American Crossroads.
Ad Break #3: NRSC, Bongino (90sec.), Chevy.
Ad Break #4: Obama, Honda, Yes on 7, Deep Creek.com (:15), Pepco (:15), Kaine.
Ad Break #5: No on 7, IHOP (:15), Romney, NRSC, Buick, No on 6.
Ad Break #6: Independence Virginia PAC (Sen.), DSCC, Honda.
Totals:
30 ads totaling 15.25 min.
21 political ads (70.0%) totaling 11.5 min. (75.4%).
6 presidential ads (20.0%) totaling 3.0 min. (19.7%).

Grand Total for Oct. 19:
57 ads totaling 28.25 min.
39 political ads (68.4%) totaling 20.5 min. (72.6%)
10 presidential ads (17.5%) totaling 5.0 min. (17.7%)