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« The Virginia Ad Campaign
The Virginia Ad Campaign
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| Oct. 22 Monday |
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23 Tuesday |
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24 Wednesday |
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25 Thursday |
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26 Friday |
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27 Saturday |
Oct.
28 Sunday |
| The Campaigns and Their Allies [CLICK to link] | . | . | . | . | . | . |
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| Summary | . | . | . | . | . | . |
| Sample:
60
ads
(29.67
min.) 15 groups - 48 political ads (24.5 min.) Presidential (14): Obama (6), Romney (4), Priorities USA Action (2 incl. one 1 min.), American Crossroads (2). ...(7.5 min.) VA Senate (21): Kaine (7), Allen (2), DSCC (3), SEIU COPE (1), NEA Fund for...(1), NRSC (5), Independcence Virginia PAC (2). ...(10.5 min.) Question 7 (9): Yes on 7 (4), No on 7 (5). ...(4.5 min.) Question 6 (4): Yes on 6 (2), No on 6 (2). ...(2.0 min.) |
Sample: 61 ads (28.92 min.) 15 groups - 42 political ads (21.5 min.) Presidential (12): Obama (3), Romney (4), Priorities USA Action (1 - 1 min.), Restore Our Future (4). ...(6.5 min.) VA Senate (19): Kaine (6), Allen (1), DSCC (3), AFSCME PEOPLE (1), SEIU COPE (1), NRSC (5), Crossroads GPS (2). ...(9.5 min.) Question 7 (8): Yes on 7 (4), No on 7 (4). ...(4.0 min.) Question 6 (3); Yes on 6 (2), No on 6 (1). ...(1.5 min.) |
Sample: 60 ads
(29.87 min.) 16 groups - 50 political ads (26.5 min.) Presidential (20): Obama (7 incl. two 1 min), Romney (4), Priorities USA Action (2 incl. one 1 min.), Restore Our Future (4), American Crossroads (3). ...(11.5 min.) VA Senate (20): Kaine (6), Allen (1), DSCC (2), AFSCME PEOPLE (1), NEA Fund for...(1), NRSC (4), Crossroads GPS (2), Independence VA PAC (2). ...(10.0 min.) Question 7 (8): Yes on 7 (4), No on 7 (4). ...(4.0 min.) Question 6 (2): Yes on 6 (2). ...(1.0 min.) |
Sample: 60 ads (28.67 min.) 17 groups - 46 political ads (24.0 min.) Presidential (15): Obama (3), Romney (4), Priorities USA Action (3 incl. two 1 min.), Restore Our Future (3), American Crossroads (2). ...(8.5 min.) VA Senate (21): Kaine (6), Allen (2), DSCC (2), AFSCME PEOPLE (1), NEA Fund for...(1), SEIU COPE (1), NRSC (4), Crossroads GPS (2), Independence VA PAC (2). ...(10.5 min.) Question 7 (8): Yes on 7 (4), No on 7 (4). ...(4.0 min.) Question 6 (2): Yes on 6 (2). ...(1.0 min.) |
Sample: 57 ads (30.5 min.). 16 groups - 55 political ads (30.0 min.): Presidential (17): Obama (6 incl. two 1 min.), Romney (3), Priorities USA (3 incl. two 1 min.), Restore Our Future (3), American Crossroads (2). ...(11.0. min.) VA Senate (20): Kaine (6), Allen (1), DSCC (2), SEIU COPE (1), NRSC (5), Crossroads GPS (3), Independence VA PAC (2). ...(10.0 min.) Question 7 (15): Yes on 7 (6), No on 7 (9). ...(7.5 min.) Question 6 (3): Yes on 6 (2), No on 6 (1). ...(1.5 min.) |
Sample Summary
Week
of
October 22
Totals for the Sample (Oct. 22-26)
10.0 hours of local news
60 ad breaks
298 ads (147.63 min.)
241 political ads (80.9%) totaling 127.5 min. (85.7%)
78 presidential ads (26.2%) totaling 45.0 min. (30.5%)
{Obama 25 (14.5 min.), Romney 19 (9.5 min.), American Crossroads 9 (4.5 min.), Restore Our Future 14 (7.0 min.), Priorities USA Action 11 (9.5 min.)}
101 VA Senate ads (33.9%) totaling 51.5 min. (34.9%)
48 Question 7 ads (16.1%) totaling 24.0 min. (16.3%)
14 Question 6 ads (4.7%) totaling 7.0 min. (4.7%)
Details
Monday, October 22
starting at 5 p.m.:
Ad Break #1: DSCC, Kaine, Aetna (1min.), Independence Virginia PAC.
Ad Break #2: NRSC, Romney, Yes on 7, No on 7, Obama.
Ad Break #3: Yes on 6, Hyundai, Kaine, SEIU COPE (Sen.), Pepco (:15).
Ad Break #4: NRSC, American Crossroads, PNC Bank, Room Store, No on 6, "War Horse" (:15).
Ad Break #5: Yes on 7, Kaine, USO (:10), Priorities USA Action (1min.), Romney.
Ad Break #6: DSCC, Priorities USA Action, Obama, No on 7, Toyota.
Totals:
29 ads totaling 14.67 min.
22 political ads (75.9%) totaling 11.5 min. (78.4%).
7 presidential ads (24.1%) totaling 4.0 min. (27.3%)
6 p.m.:
Ad Break #1: Yes on 7, NEA Fund for...(Sen.), Romney, Allen, No on 7.
Ad Break #2: Obama, Kaine, Honda, Independence Virginia PAC, NRSC, American Crossroads.
Ad Break #3: Obama, DSCC, PNC Bank, Kaine.
Ad Break #4: NRSC, Allen/NRSC, Yes on 7, Romney, No on 6.
Ad Break #5: NRSC, Pepco (:15), Yes on 6, Obama, No on 7, Kaine.
Ad Break #6: Buick, Pepco (:15), Kaine, Obama, No on 7.
Totals:
31 ads totaling 15.0 min.
26 political ads (83.9%) totaling 13.0 min. (86.7%).
7 presidential ads (22.6%) totaling 3.5 min. (23.3%)
Grand Total for Oct. 22:
60 ads totaling 29.67 min.
48 political ads (80.0%) totaling 24.5 min. (82.6%)
14 presidential ads (23.3%) totaling 7.5 min. (25.3%)
Tuesday, October 23
starting at 5 p.m.:
Ad Break #1: Burlington Coat Factory (:15), Romney, Yes on 7, NRSC, Burlington Coat Factory (:15).
Ad Break #2: Restore Our Future, Toyota, Allen, PNC Bank, No on 7.
Ad Break #3: Kaine, DSCC, Navy Federal Credit Union, Bob's Discount Furniture, Romney, Pepco (:15).
Ad Break #4: Hyundai, SEIU COPE (Sen.), RoomStore, Yes on 6, Crossroads GPS (Sen.), Kaine.
Ad Break #5: Obama, DSCC, USO (:10), Restore Our Future, Les Miserables (:15), No on 7.
Ad Break #6: NRSC, Kaine, Honda, Yes on 7, Navy Federal Credit Union.
Totals:
33 ads totaling 15.17 min.
20 political ads (60.6%) totaling 10.0 min. (65.9%).
5 presidential ads (15.2%) totaling 2.5 min. (16.4%)
6 p.m.:
Ad Break #1: Burlington Coat Factory (:15), Restore Our Future, Kaine, Honda, Yes on 7, Burlington Coat Factory (:15).
Ad Break #2: NRSC, Yes on 6, AFSCME PEOPLE, Romney, No on 7.
Ad Break #3: DSCC, PNC Bank, Honda, Kaine.
Ad Break #4: NRSC, Obama, No on 6, Yes on 7.
Ad Break #5: Romney, Priorities USA Action (1min.), Pepco (:15), No on 7, Kaine.
Ad Break #6: NRSC, Crossroads GPS (Sen.), Restore Our Future, Obama.
Totals:
28 ads totaling 13.75 min.
22 political ads (78.6%) totaling 11.5 min. (83.6%).
7 presidential ads (25.0%) totaling 4.0 min. (29.1%).
Grand Total for Oct. 23:
61 ads totaling 28.92 min.
42 political ads (68.9%) totaling 21.5 min. (74.3%)
12 presidential ads (19.7%) totaling 6.5 min. (22.5%)
Wednesday, October 24
starting at 5 p.m.:
Ad Break #1: Restore Our Future, Obama, Yes on 7, Independence Virginia PAC, Kaine, Pepco (:15).
Ad Break #2: Burlington Coat Factory (:15), NRSC, Americans Crossroads, Romney, No on 7, Burlington Coat Factory (:15).
Ad Break #3: Crossroads GPS (Sen.), Yes on 6, Kaine, AFSCME PEOPLE, Obama, Cochran Firm (:10).
Ad Break #4: Obama (1min.), Les Miserables, No on 7, Chevy, IHOP (:15).
Ad Break #5: Romney, StoptheTextsStoptheWrecks (:15), Priorities USA Action (1min.), NRSC.
Ad Break #6: DSCC, Yes on 7, Kaine, Restore Our Future.
Totals:
30 ads totaling 14.67 min.
23 political ads (%) totaling 12.5 min. (%).
9 presidential ads (%) totaling 5.5 min. (%)
6 p.m.:
Ad Break #1: Yes on 7, Yes on 6, Kaine, Honda, Romney.
Ad Break #2: No on 7, American Crossroads, Independence Virginia PAC, Crossroads GPS (Sen.), Obama (1min.).
Ad Break #3: NRSC, Honda, DSCC, Kaine, Obama.
Ad Break #4: Obama, NEA Fund for...(Sen.), Yes on 7, Allen, Priorities USA Action.
Ad Break #5: Romney, Kaine, No on 7, Restore Our Future, NRSC.
Ad Break #6: Restore Our Future, Pepco (:15), Yes on 7, American Crossroads, Obama.
Totals:
30 ads totaling 15.25 min.
27 political ads (90.0%) totaling 14.0 min. (91.8%).
11 presidential ads (36.7%) totaling 6.0 min. (39.3%).
Grand Total for Oct. 24:
60 ads totaling 29.87 min.
50 political ads (83.3%) totaling 26.5 min. (88.7%)
20 presidential ads (33.3%) totaling 11.5 min. (38.5%)
Thursday, October 25
starting at 5 p.m.:
Ad Break #1: NRSC, Kaine, Yes on 7, Crossroads GPS (Sen.), Romney.
Ad Break #2: Restore Our Future, Honda, Obama, No on 7.
Ad Break #3: Allen, American Crossroads, Independence Virginia PAC, Priorities USA Action, AFSCME PEOPLE (Sen.), IHOP (:15).
Ad Break #4: Burlington Coat Factory (:15), DSCC, Kaine/DSCC, Yes on 7, RoomStore, Chevy, Burlington Coat Factory (:15).
Ad Break #5: Romney, Yes on 6, USO (:10), Priorities USA Action (1min.), NRSC.
Ad Break #6: Restore Our Future, Kaine, No on 7, Next Day Blinds, Pepco (:15).
Totals:
31 ads totaling 14.67 min.
23 political ads (74.2%) totaling 12.0 min. (81.8%).
8 presidential ads (25.8%) totaling 4.5 min. (30.7%)
6 p.m.:
Ad Break #1: NEA Fund for...(Sen.), NRSC, American Crossroads, Allen, Honda.
Ad Break #2: Yes on 7, Kaine, Romney, Restore Our Future, Independence Virginia PAC, Crossroads GPS (Sen.).
Ad Break #3: Priorities USA Action (1min.), Honda, Pepco (:15), IHOP (:15).
Ad Break #4: DSCC, Romney, SEIU COPE (Sen.), Yes on 7, Kaine.
Ad Break #5: Yes on 6, Obama, Kaine, No on 7, Next Day Blinds (:15), NRSC.
Ad Break #6: Pepco (:15), Obama, No on 7.
Totals:
29 ads totaling 14.0 min.
23 political ads (79.3%) totaling 12.0 min. (85.7%).
7 presidential ads (24.1%) totaling 4.0 min. (28.6%).
Grand Total for Oct. 25:
60 ads totaling 28.67 min.
46 political ads (76.7%) totaling 24.0 min. (83.7%)
15 presidential ads (25.0%) totaling 8.5 min. (29.6%)
Friday, October 26
starting at 5 p.m.:
Ad Break #1: Yes on 7, Kaine, Crossroads GPS (Sen.), Obama (1min.).
Ad Break #2: Romney, No on 6, No on 7, NRSC, Restore Our Future.
Ad Break #3: Kaine, No on 7, DSCC, Priorities USA Action (1min.).
Ad Break #4: Yes on 7, SEIU COPE (Sen.), Restore Our Future, Independence Virginia PAC, No on 7.
Ad Break #5: No on 7, Yes on 6, American Crossroads, NRSC, Pepco (:15), Kaine.
Ad Break #6: Priorities USA Action (1min.), No on 7, Obama, Yes on 7.
Totals:
28 ads totaling 15.25 min.
27 political ads (96.4%) totaling 15.0 min. (96.6%).
8 presidential ads (28.6%) totaling 5.5 min. (36.7%)
6 p.m.:
Ad Break #1: Independence Virginia PAC, Kaine, NRSC, No on 7, Romney.
Ad Break #2: DSCC, American Crossroads, Restore Our Future, Obama, No on 7, Allen.
Ad Break #3: Obama (1min.), Kaine/DSCC, Yes on 7, Pepco (:15).
Ad Break #4: Romney, No on 7, Yes on 6, NRSC.
Ad Break #5: No on 7, Obama, Crossroads GPS (Sen.), NRSC, Kaine, Yes on 7.
Ad Break #6: Priorities USA Action (1min.), Obama, Yes on 7, Crossroads GPS (Sen.).
Totals:
29 ads totaling 15.25 min.
28 political ads (96.6%) totaling 15.0 min. (96.6%).
9 presidential ads (31.0%) totaling 5.5 min. (32.8%).
Grand Total for Oct. 26:
57 ads totaling 30.5 min.
55 political ads (96.5%) totaling 30.0 min. (98.4%)
17 presidential ads (29.8%) totaling 11.0 min. (36.1%)
Totals for the Sample (Oct. 22-26)
10.0 hours of local news
60 ad breaks
298 ads (147.63 min.)
241 political ads (80.9%) totaling 127.5 min. (85.7%)
78 presidential ads (26.2%) totaling 45.0 min. (30.5%)
{Obama 25 (14.5 min.), Romney 19 (9.5 min.), American Crossroads 9 (4.5 min.), Restore Our Future 14 (7.0 min.), Priorities USA Action 11 (9.5 min.)}
101 VA Senate ads (33.9%) totaling 51.5 min. (34.9%)
48 Question 7 ads (16.1%) totaling 24.0 min. (16.3%)
14 Question 6 ads (4.7%) totaling 7.0 min. (4.7%)
Details
Monday, October 22
starting at 5 p.m.:
Ad Break #1: DSCC, Kaine, Aetna (1min.), Independence Virginia PAC.
Ad Break #2: NRSC, Romney, Yes on 7, No on 7, Obama.
Ad Break #3: Yes on 6, Hyundai, Kaine, SEIU COPE (Sen.), Pepco (:15).
Ad Break #4: NRSC, American Crossroads, PNC Bank, Room Store, No on 6, "War Horse" (:15).
Ad Break #5: Yes on 7, Kaine, USO (:10), Priorities USA Action (1min.), Romney.
Ad Break #6: DSCC, Priorities USA Action, Obama, No on 7, Toyota.
Totals:
29 ads totaling 14.67 min.
22 political ads (75.9%) totaling 11.5 min. (78.4%).
7 presidential ads (24.1%) totaling 4.0 min. (27.3%)
6 p.m.:
Ad Break #1: Yes on 7, NEA Fund for...(Sen.), Romney, Allen, No on 7.
Ad Break #2: Obama, Kaine, Honda, Independence Virginia PAC, NRSC, American Crossroads.
Ad Break #3: Obama, DSCC, PNC Bank, Kaine.
Ad Break #4: NRSC, Allen/NRSC, Yes on 7, Romney, No on 6.
Ad Break #5: NRSC, Pepco (:15), Yes on 6, Obama, No on 7, Kaine.
Ad Break #6: Buick, Pepco (:15), Kaine, Obama, No on 7.
Totals:
31 ads totaling 15.0 min.
26 political ads (83.9%) totaling 13.0 min. (86.7%).
7 presidential ads (22.6%) totaling 3.5 min. (23.3%)
Grand Total for Oct. 22:
60 ads totaling 29.67 min.
48 political ads (80.0%) totaling 24.5 min. (82.6%)
14 presidential ads (23.3%) totaling 7.5 min. (25.3%)
Tuesday, October 23
starting at 5 p.m.:
Ad Break #1: Burlington Coat Factory (:15), Romney, Yes on 7, NRSC, Burlington Coat Factory (:15).
Ad Break #2: Restore Our Future, Toyota, Allen, PNC Bank, No on 7.
Ad Break #3: Kaine, DSCC, Navy Federal Credit Union, Bob's Discount Furniture, Romney, Pepco (:15).
Ad Break #4: Hyundai, SEIU COPE (Sen.), RoomStore, Yes on 6, Crossroads GPS (Sen.), Kaine.
Ad Break #5: Obama, DSCC, USO (:10), Restore Our Future, Les Miserables (:15), No on 7.
Ad Break #6: NRSC, Kaine, Honda, Yes on 7, Navy Federal Credit Union.
Totals:
33 ads totaling 15.17 min.
20 political ads (60.6%) totaling 10.0 min. (65.9%).
5 presidential ads (15.2%) totaling 2.5 min. (16.4%)
6 p.m.:
Ad Break #1: Burlington Coat Factory (:15), Restore Our Future, Kaine, Honda, Yes on 7, Burlington Coat Factory (:15).
Ad Break #2: NRSC, Yes on 6, AFSCME PEOPLE, Romney, No on 7.
Ad Break #3: DSCC, PNC Bank, Honda, Kaine.
Ad Break #4: NRSC, Obama, No on 6, Yes on 7.
Ad Break #5: Romney, Priorities USA Action (1min.), Pepco (:15), No on 7, Kaine.
Ad Break #6: NRSC, Crossroads GPS (Sen.), Restore Our Future, Obama.
Totals:
28 ads totaling 13.75 min.
22 political ads (78.6%) totaling 11.5 min. (83.6%).
7 presidential ads (25.0%) totaling 4.0 min. (29.1%).
Grand Total for Oct. 23:
61 ads totaling 28.92 min.
42 political ads (68.9%) totaling 21.5 min. (74.3%)
12 presidential ads (19.7%) totaling 6.5 min. (22.5%)
Wednesday, October 24
starting at 5 p.m.:
Ad Break #1: Restore Our Future, Obama, Yes on 7, Independence Virginia PAC, Kaine, Pepco (:15).
Ad Break #2: Burlington Coat Factory (:15), NRSC, Americans Crossroads, Romney, No on 7, Burlington Coat Factory (:15).
Ad Break #3: Crossroads GPS (Sen.), Yes on 6, Kaine, AFSCME PEOPLE, Obama, Cochran Firm (:10).
Ad Break #4: Obama (1min.), Les Miserables, No on 7, Chevy, IHOP (:15).
Ad Break #5: Romney, StoptheTextsStoptheWrecks (:15), Priorities USA Action (1min.), NRSC.
Ad Break #6: DSCC, Yes on 7, Kaine, Restore Our Future.
Totals:
30 ads totaling 14.67 min.
23 political ads (%) totaling 12.5 min. (%).
9 presidential ads (%) totaling 5.5 min. (%)
6 p.m.:
Ad Break #1: Yes on 7, Yes on 6, Kaine, Honda, Romney.
Ad Break #2: No on 7, American Crossroads, Independence Virginia PAC, Crossroads GPS (Sen.), Obama (1min.).
Ad Break #3: NRSC, Honda, DSCC, Kaine, Obama.
Ad Break #4: Obama, NEA Fund for...(Sen.), Yes on 7, Allen, Priorities USA Action.
Ad Break #5: Romney, Kaine, No on 7, Restore Our Future, NRSC.
Ad Break #6: Restore Our Future, Pepco (:15), Yes on 7, American Crossroads, Obama.
Totals:
30 ads totaling 15.25 min.
27 political ads (90.0%) totaling 14.0 min. (91.8%).
11 presidential ads (36.7%) totaling 6.0 min. (39.3%).
Grand Total for Oct. 24:
60 ads totaling 29.87 min.
50 political ads (83.3%) totaling 26.5 min. (88.7%)
20 presidential ads (33.3%) totaling 11.5 min. (38.5%)
Thursday, October 25
starting at 5 p.m.:
Ad Break #1: NRSC, Kaine, Yes on 7, Crossroads GPS (Sen.), Romney.
Ad Break #2: Restore Our Future, Honda, Obama, No on 7.
Ad Break #3: Allen, American Crossroads, Independence Virginia PAC, Priorities USA Action, AFSCME PEOPLE (Sen.), IHOP (:15).
Ad Break #4: Burlington Coat Factory (:15), DSCC, Kaine/DSCC, Yes on 7, RoomStore, Chevy, Burlington Coat Factory (:15).
Ad Break #5: Romney, Yes on 6, USO (:10), Priorities USA Action (1min.), NRSC.
Ad Break #6: Restore Our Future, Kaine, No on 7, Next Day Blinds, Pepco (:15).
Totals:
31 ads totaling 14.67 min.
23 political ads (74.2%) totaling 12.0 min. (81.8%).
8 presidential ads (25.8%) totaling 4.5 min. (30.7%)
6 p.m.:
Ad Break #1: NEA Fund for...(Sen.), NRSC, American Crossroads, Allen, Honda.
Ad Break #2: Yes on 7, Kaine, Romney, Restore Our Future, Independence Virginia PAC, Crossroads GPS (Sen.).
Ad Break #3: Priorities USA Action (1min.), Honda, Pepco (:15), IHOP (:15).
Ad Break #4: DSCC, Romney, SEIU COPE (Sen.), Yes on 7, Kaine.
Ad Break #5: Yes on 6, Obama, Kaine, No on 7, Next Day Blinds (:15), NRSC.
Ad Break #6: Pepco (:15), Obama, No on 7.
Totals:
29 ads totaling 14.0 min.
23 political ads (79.3%) totaling 12.0 min. (85.7%).
7 presidential ads (24.1%) totaling 4.0 min. (28.6%).
Grand Total for Oct. 25:
60 ads totaling 28.67 min.
46 political ads (76.7%) totaling 24.0 min. (83.7%)
15 presidential ads (25.0%) totaling 8.5 min. (29.6%)
Friday, October 26
starting at 5 p.m.:
Ad Break #1: Yes on 7, Kaine, Crossroads GPS (Sen.), Obama (1min.).
Ad Break #2: Romney, No on 6, No on 7, NRSC, Restore Our Future.
Ad Break #3: Kaine, No on 7, DSCC, Priorities USA Action (1min.).
Ad Break #4: Yes on 7, SEIU COPE (Sen.), Restore Our Future, Independence Virginia PAC, No on 7.
Ad Break #5: No on 7, Yes on 6, American Crossroads, NRSC, Pepco (:15), Kaine.
Ad Break #6: Priorities USA Action (1min.), No on 7, Obama, Yes on 7.
Totals:
28 ads totaling 15.25 min.
27 political ads (96.4%) totaling 15.0 min. (96.6%).
8 presidential ads (28.6%) totaling 5.5 min. (36.7%)
6 p.m.:
Ad Break #1: Independence Virginia PAC, Kaine, NRSC, No on 7, Romney.
Ad Break #2: DSCC, American Crossroads, Restore Our Future, Obama, No on 7, Allen.
Ad Break #3: Obama (1min.), Kaine/DSCC, Yes on 7, Pepco (:15).
Ad Break #4: Romney, No on 7, Yes on 6, NRSC.
Ad Break #5: No on 7, Obama, Crossroads GPS (Sen.), NRSC, Kaine, Yes on 7.
Ad Break #6: Priorities USA Action (1min.), Obama, Yes on 7, Crossroads GPS (Sen.).
Totals:
29 ads totaling 15.25 min.
28 political ads (96.6%) totaling 15.0 min. (96.6%).
9 presidential ads (31.0%) totaling 5.5 min. (32.8%).
Grand Total for Oct. 26:
57 ads totaling 30.5 min.
55 political ads (96.5%) totaling 30.0 min. (98.4%)
17 presidential ads (29.8%) totaling 11.0 min. (36.1%)
Copyright © 2012 Eric M.
Appleman/Democracy in
Action. All rights reserved.