The Colorado Ad Campaign

DEMOCRACY IN ACTION feature made possible thanks to video assistance from Ms. Janice Bates.  Compare: Virginia (WRC Channel 4) Oct. 8-14.

Chart/tally above and summary are for FOX 31 News at 9.

Sample Summary Week of October 8
Totals for FOX 31 News at 9: Oct. 8, 9, 11, 12, 13 and 14
approx. 5 hours and 43 min. of local news
34 ad breaks
193 ads totaling 93.75 min.
106 political ads (54.9%) totaling 53.5 min. (57.1%)
65 presidential ads (33.7%) totaling 32.5 min. (34.7%)
{Obama 17 (8.5 min.), Romney 18 (9.0 min.) and Romney/RNC 6 (3.0 min.), American Crossroads 12 (6.0 min.), Planned Parenthood Votes 6 (3.0 min.), Priorities USA Action 6 (3.0 min.)}
39 congressional ads (20.2%) totaling 20.0 min. (21.3%)
3rd CD [Tipton-Pace] - 0 ads.
6th CD [Coffman-Miklosi] - 22 ads totaling 11.5 min.
7th CD [Perlmutter-Coors] - 17 ads totaling 8.5 min.
2 other ads (1.0%) totaling 1.0 min (1.1%).


Details
Note: In addition to FOX 31 News at 9, the tapes also included FOX 31 Nightside for quite a few days; for consistency those ads are not shown in the chart/tally and summary above.  The Nightside ads are included in the listing below (indented) for informational purposes.
Monday, October 8
starting at 9:00 p.m.:
Ad Break #1: Romney/RNC, King Soopers, Obama, Planned Parenthood Votes, Coffman for Congress, Sleep Number.
Ad Break #2: Country Buffet (:15), NRCC (against Miklosi), Sawaya Law Firm, American Crossroads, American Furniture, Romney, Country Buffet (:15).
Ad Break #3: Romney/RNC, Ford, Coors for Congress, Fiber One, Obama.
Ad Break #4: Romney, Coffman for Congress, Ameristar, Obama, King Soopers, American Crossroads.
Ad Break #5: Romney/RNC, Coors for Congress, Xfinity, Miklosi for Congress, American Family Insurance, Obama.
Ad Break #6: Honda, NRCC (against Miklosi), Romano's Macaroni Grill, Perlmutter for Congress, King Soopers.
Totals:
35 ads totaling 17.0 min.
20 political ads (57.1%) totaling 10.0 min. (58.8%).
12 presidential ads (34.3%) totaling 6.0 min. (35.3%).


Tuesday, October 9
starting at 9:00 p.m.:
Ad Break #1: NRCC (against Miklosi), King Soopers, Perlmutter for Congress, American Crossroads, Peerless Tires 4 Less, Romney.
Ad Break #2: Romney/RNC, Ford, Coffman for Congress, "Atlas Shrugged" [movie], Sawaya Law Firm, Obama.
Ad Break #3: Bendinelli Law Firm (:15), Coors for Congress, Subway, Romney/RNC, Sleep Number, TheSharpestRides.com.
Ad Break #4: Obama, Honda, Coffman for Congress, King Soopers, Country Buffet, Priorities USA Action.
Ad Break #5: Romney/RNC, Xfinity, Romney, Planned Parenthood Votes, Bendinelli Law Firm (:15), Obama.
Ad Break #6: American Crossroads., Ameristar, NRCC (against Miklosi), Perlmutter for Congress, King Soopers.
Totals:
35 ads totaling 17.0 min.
19 political ads (54.3%) totaling 9.5 min. (55.9%).
12 presidential ads (34.3%) totaling 6.0 min. (35.3%).




Thursday, October 11
starting at 9:40 p.m. (delayed by ? baseball or debate):
Ad Break #1: Romney, Country Buffet, Obama, Honda, American Family Insurance, American Crossroads.
Ad Break #2: NRCC (against Miklosi), Honda, Coors for Congress, Romano's Macaroni Grill, Hyundai, Romney.
Ad Break #3: Perlmutter for Congress, Planned Parenthood Votes, Yes on 64, Ford, Priorities USA Action.
Ad Break #4: Romney, Great Clips, American Crossroads, Discover (:15), iHeart Radio (:15), NRCC (against Miklosi), Southwest.
Ad Break #5: Romney, Ram, American Crossroads, Coffman for Congress, Obama.
Ad Break #6: Village Inn (:15), Perlmutter for Congress, Empire Beauty Schools, King Soopers, Priorities USA Action.  to 10:37
Totals:
34 ads totaling 16.25 min.
19 political ads (55.9%) totaling 9.5 min. (58.5%).
12 presidential ads (35.3%) totaling 6.0 min. (36.9%).


Friday, October 12
starting at 9:00 p.m.:
Ad Break #1: Romney, Toyota, Coffman for Congress, Party City, Romano's Macaroni Grill, American Crossroads.
Ad Break #2: Romney, Great Clips (:15), Honda, Planned Parenthood Votes, Hyundai, Obama.
Ad Break #3: NRCC (against Miklosi), Perlmutter for Congress, Subway, Obama.
Ad Break #4: Romney, Xfinity, Obama, Dodge, American Crossroads, Autism Speaks.
Ad Break #5: Romney, Village Inn (:15), NRCC (against Miklosi), Ram, Coffman for Congress, Ameristar (:15).
Ad Break #6: Hyundai, Priorities USA Action, King Soopers, Planned Parenthood Votes,
Totals:
32 ads totaling 15.25 min.
17 political ads (53.1%) totaling 8.5 min. (55.7%).
12 presidential ads (37.5%) totaling 6.0 min. (39.3%).


Saturday, October 13
starting at 9:00 p.m.:
Ad Break #1: Romney, Verizon, Coors for Congress, Romano's Macaroni Grill, House Majority PAC (against Coffman, 1min.).
Ad Break #2: NRCC (against Miklosi), Chase, Obama, Coors for Congress, Nuggets, Coffman for Congress.
Ad Break #3: American Crossroads, Xfinity, Perlmutter for Congress, Panera, Priorities USA Action.
Ad Break #4: Romney, Great Clips (:15), Dodge, Coffman for Congress, Chase, BMW.
Ad Break #5: American Crossroads, Perlmutter for Congress, Ram, Country Buffet, Obama, Jeep.  end
x  Coors for Congress, Verizon, Priorities USA Action, Ameristar, Planned Parenthood Votes.
Totals:
28 ads totaling 14.25 min.
15 political ads (53.6%) totaling 8.0 min (56.1%).
7 presidential ads (25.0%) totaling 3.5 min. (24.6%).


Sunday, October 14
starting at 9:54 p.m. (start delayed by baseball):
Ad Break #1: Romney, NRCC (against Miklosi), American Crossroads, Verizon, Perlmutter for Congress.
Ad Break #2: Romney, Southwest, Coors for Congress, Planned Parenthood Votes, Toyota, Obama.
Ad Break #3: Obama, 20/20 Institute (:15), Anthem Blue Cross Blue Shield (:15), Coffman for Congress, Scott's Turf Builder, Priorities USA Action.
Ad Break #4: Romney, Jeep, BMW, Perlmutter for Congress, Ford, Obama.
Ad Break #5: Romney, Dodge, Country Buffet, Honda, Xfinity, Jeep.  to 10:40 end.
Totals:
29 ads totaling 14.0 min.
15 political ads (51.7%) totaling 7.5 min. (53.6%).
10 presidential ads (34.5%) totaling 5.0 min. (35.7%).